Pledgees.
Camille Burger
February 20, 2021
I am just starting up my own social media marketing agency and was just about to launch my first ad. I followed all the manipulative tactics but i does not feel good. I am now creating a split-test not using any manipulative tactics at all. I was looking for inspiration and found an article on medium.
Ali Zucker
February 20, 2021
I am making the ethical move because I can either be part of the problem or part of the solution—I want to be part of the solution. That starts by turning business values into business practices, such as the ethical move’s marketing standards based on transparency, trust, and honesty.
Anne Archer
February 20, 2021
I am working in the field of mental health and worry how vulnerable people are being manipulated and having their choices restricted.
Maria Arango Kure
February 20, 2021
I am making the ethical move because I believe we can do well by doing good. I’ve burned myself out being part of an industry where the pressure to be cut throat and focus on sales and conversion. I want to deliver value, not noise.
Rachel Barbic
February 20, 2021
I am making the ethical move because I can no longer support my clients in utilizing manipulative marketing tactics in order to make more money.
Tash Morgan-Etty
February 20, 2021
I’m making the ethical pledge because selling ethically should be the standard. The more we highlight the advantages of ethical marketing, the more both consumers and companies will be aware that there is a better way to buy and sell.
Amy Scott
February 20, 2021
I am making the ethical move because I’m tired of the sleazy manipulation tactics of online business.
Cat Walther
February 20, 2021
I’m pledging to the ethical move because I believe modern service based businesses should believe in their offerings and invoke trust and loyalty through those offerings. There is no room for scaremongering and inauthentic selling anymore.
Melanie Mallinson
February 20, 2021
Because I want to remind myself every day of the need to be ethical in all that I do … in work as a marketing and digital coach … and more widely in life.
Lynne Bardell
February 20, 2021
Both personally and a new social enterprise with my co-founder, Carers’ hearts CIC is working to support unpaid and working carers with the emotional wellbeing throughout their caring journey. We will ensure that we use only ethical, emotional or psychological non-pressure marketing strategies that are part of our values. Our communities are already under incredible pressure, so in our interactions with them, we will uphold the highest standards of ethic, transparency and integrity and we are pleased to make our pledge to this inspiring movement.
