the ethical move

Our Pledge.

Together, we are making the ethical move for transparent, responsible and honest marketing.

This pledge is designed for us to start a conversation about manipulation in marketing, challenge our assumptions about how we sell, and take a stand against unethical practices… together.

It is still unfamiliar territory and will need a lot of unpacking. So, we encourage reaching out to us and sharing what you see.

Thank you for being here. It means the world to us.

our ethical marketing pledge.

We put the person before the sale.

We respect you and your privacy. We will help you make the best choice for your needs.

We communicate inclusively, truthfully, and clearly.

We will not confuse you or hide information from you. We will help all audiences feel welcome.

We take responsibility for our part in changing the marketplace.

We recognize the need to break the cycle of consumerism. We will continuously review our sales and marketing to ensure they benefit the common good.

We count on you to hold us accountable. Please connect with us if you see us not honouring our pledge.

your move.

Take the pledge and receive your badge.

Learn more about our pledge.

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our most recent pledge.

Heather Carlson

May 31, 2024

I’m taking the ethical move pledge because I value honesty & integrity in all things. I’m committed to being an ethical small business owner and a conscious consumer. Here's to creating genuine connections with clients and customers, while prioritizing transparency and authenticity.

view all pledges

how to make the ethical move.

We are creating resources to

  • show you how to uphold your pledge
  • make you aware of what the most common psychological tactics are (and why they are harmful), and
  • equip you to make ethical decisions in your marketing.

Here is our original tactics list, which we will be expanding based on our research and your suggestions.

tactics list

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We will only use your email to send you newsletters for the ethical move. Read our privacy noticefor more information.

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the ethical move