Pledgees.
Alexander Bennett | Valid Volition
July 18, 2026
My company (Valid Volition) is taking ‘the ethical move’ because communications should help people make informed choices, and it is far too trendy for it to pressure people into decisions instead. I want my teams present and future to prioritise transparency, clarity, and respect to guide every campaign and client relationship we are involved in.
Steffi Hesketh-Spells | Steffi Hesketh Tutoring
July 18, 2026
I am taking The Ethical Move pledge because families often contact tutoring businesses when they are worried about their child, and that trust should never be exploited. I want our marketing to be honest, clear and reassuring, without fear-based messaging, false urgency or unrealistic promises. Steffi Hesketh Tutoring will always focus on genuine support, transparent information and helping families make the right decision for their child—even when that is not choosing us.
Kiril Ivanov | TwoSquares
July 18, 2026
At TwoSquares, we believe marketing should be honest, clear and respectful. We are taking the pledge because effective marketing should create genuine value without pressure, confusion or manipulation
Koala Boud | Jigsaw Culture
July 18, 2026
We are making a pledge to The Ethical Move as a business as we do not believe in pressure-selling. We don’t like it done to us, so we wouldn’t do it to others.
Jake Thompson | etheco
July 18, 2026
Tracing advertising back to its roots is to traverse the line between manipulation and personal benefit. A great documentary turned book “Merchants of Doubt” shows the lengths to which companies go to undermine personal autonomy. With this in mind it’s the ambition of the Ethical Move we at etheco have no doubt is necessary in today’s overconsumptive environment. It’s a privilege to be associated with these aims and values by taking the pledge and recommend all to do the same!
Gabriel Humbert | Faro Leads – Agencia SEO
July 18, 2026
We are making the ethical move because fair play and transparency are the pilars of our agency Faro Leads. Find out more at faroleads.com.ar.
Tanya Nash | Radical Roots Somatics
July 18, 2026
The care economy has always been vulnerable to exploitation — by capitalism, by marketing culture, and by the very programs that promise to help healers, therapists, and coaches “scale.” I work with people who have been harmed by that landscape: by false urgency, inflated promises, and tactics that use their wounds to sell to them. Taking this pledge is an extension of the same commitment I hold in my practice: that the business of care must be built on trust, not manipulation. My clients deserve to encounter my work through honest, clear language — not manufactured scarcity or pressure — so they can make the choice that is actually right for them, in their own time, from their own wisdom. Ethical marketing isn’t just a business value for me; it’s a somatic one. The nervous system knows the difference between being seen and being sold to.
Fabiana Pereira Hotz | Claristrat Institute
July 18, 2026
I am Making the Ethical move because I am in business to serve humanity and not the other way around.
ilse singer | Ilse Singer, Website Design
July 18, 2026
I am making the ethical move because in the greater context of so much that is UN ethical in the world world right now – and how business is done, how manipulative and predatory marketing is, I want to take my personal ethics a step further, and make a public stand for transparency and integrity, and honesty.
Amanda Nicholson | Amanda Nicholson, Copywriter
July 18, 2026
I am making the Ethical Move because I’m tired of the scarcity BS. I believe there is enough for everyone, and we can make more of an impact when we are willing to give freely and honestly in community. We don’t need to “keep up” — we need to expand our view and speak truth. I work primarily in the nonprofit sector, and trust is one of the main factors for success and long-term client relationships. I pledge to be honest and build trust with my clients, not inject fear or scarcity into their mindset.