Pledgees.
Sarah Johnson | The Baby Experience Ltd
February 15, 2026
The Baby Experience Ltd. works almost exclusively with parents-to-be and new parents. Therefore we are in touch with clients at a time of enormous vulnerability, doubt and confusion. When Lou and I set up The Baby Experience we pledged to each other to stick to the most ethical practice possible and to offer parents only evidence-based information. We promised each other we would not try to mislead parents by suggesting, for example, that we could wave some kind of magic wand to make their baby "sleep through the night" or that by prenatal preparation we could make the childbirth experience perfect. Taking your pledge will, I hope, make our position clear to prospective clients.
Nicolas Procopiuk | Chacal Estudio
February 11, 2026
We believe communication is a powerful tool to transform reality. It's not just about selling, but about connecting values with actions. In a world saturated with information, we choose to tell stories that matter. Stories that inspire change, promote equity, and respect our environment. Our commitment goes beyond aesthetics. We seek comprehensive solutions that consider the social and environmental impact of every design decision. We pledge to eliminate False Scarcity and Vague Promises. We will never use countdown timers for services that aren't actually expiring, and we refuse to use sustainability buzzwords (like 'eco-friendly') without verifiable data backing them up. We sell clarity, not confusion.
Jean-Marie Merkle | Jean-Marie Made It
February 9, 2026
I’m taking this pledge because I believe marketing can be honest, human, and respectful. I want my work to inform and invite—not manipulate or pressure people into decisions that don’t serve them.
Jimm Hughey | Shared Victory Society
February 5, 2026
I have always believed in this and practice it in my daily life
Christa Ovenell | Death’s Apprentice Education & Planning
February 5, 2026
End-of-Life Doulas work in an unregulated profession. Making the ethical move is a critically important business decision, and one meaningful step I can take to push back against shady marketing practices that prey on lack of knowledge and emotional dis-regulation. The messaging around "become a doula because the population is aging and you'll be instantly employable" is infuriating (and false). Honesty and ethical communication are critical to the work I do in the world, and this pledge is one small way I can match up words and action.
Debbie Macintosh | Quest Financial Coaching, LLC
February 1, 2026
I treat people the way I would want to be treated. No count-down timers, no high-pressure sales calls, complete transparency. I'm a seasoned professional not a marketing bro trying to get to a 100K month. Just the same as a trusted doctor, I want to know what my clients problems are, have that sensitive discussion as two human beings talking with consideration and caring, see if I can even help them, and then if they are open, explain how I work, how I think it would be helpful to them, and tell them to sleep on it. I am also very transparent on my website listing full pricing and details of my offers. There is no "gotcha" on their call with me. That's how people deserve to be treated.
Kate Smith | Creative Kate Designs
January 15, 2026
I have been practicing ethical marketing for a few years, I'm taking the pledge because there are lots of grey areas and I want to continue to educate myself and be mindful when it comes to marketing both for myself and in the website design work I do for my clients.
Deborah Engelmajer | Feel Good Ecom
January 3, 2026
I am grossed out by what I have seen online over the last decade both from my work in digital marketing and what I see recommended and as a customer who has experienced the other side of the coin too.
Becky Roberts | Flourish Life Coaching
December 2, 2025
I am making the ethical move because I want to grow my business in an honest and transparent way.I
Fabiana Pereira |
November 22, 2025
I am pledging the Ethical Move because it rings as necessary that we start treating others the way we wish to be treated.
