Pledgees.
Allan Law | Allan Law Photography
May 16, 2025
I am taking the pledge because every couple deserves a wedding day that’s as unique, inclusive, and welcoming as their love story. We believe in capturing real moments, without bias or barriers—just honest storytelling through the lens, for every kind of love. With Ai marching forwards I am pledging to deliver images and marketing that are true to the wedding/event rather than created within Ai.
Hazel Jarrett | SEO+
May 16, 2025
I pledge honesty and transparency within my SEO business – with clear communication, straightforward pricing, and strategies that prioritise long-term results over shortcuts. Black hat SEO might get you noticed fast, but it’s a shortcut to long-term damage. I focus on sustainable, ethical practices that build trust with search engines and real people. I believe ethical SEO is about helping people find what they truly need, without manipulation or pressure. That means putting people before algorithms, respecting client goals, and always working with integrity. I’m committed to making SEO feel accessible, empowering, and genuinely useful – for the businesses I support and the audiences they serve. This pledge is a reminder to keep checking in with myself and the way I work – and to build a better kind of marketing, one choice at a time.
Christi Johnson | Christi Johnson Creative LLC
May 10, 2025
I’m tired of sleazy sales tactics and fear based marketing! I’m taking the pledge because I want to put people first and build a safe space for my community members and a human first approach to marketing.
Danielle Turkovich |
May 5, 2025
Marketing's power to persuade walks a razor-thin line between empowerment and exploitation. After years building brands across industries, I've seen how quickly things deteriorate when teams lack ethical direction with AI, messaging, or campaign tactics. The shocking gap in marketing ethics research and education leaves practitioners without a compass in increasingly complex territory. This matters deeply to me because I've witnessed both the transformative potential and the harm marketing can inflict. I'm committing to The Ethical Move because our industry needs leaders who choose transparency over manipulation, customer benefit over conversion tricks, and long-term integrity over quarterly metrics. This isn't idealism—it's the foundation of sustainable marketing that connects meaningful solutions with people who genuinely need them.
Justine Wentzell-Chang | Red Balloon Station
May 2, 2025
I am making The Ethical Move because our words and stories create, shift, and transform culture. As businesses, we have the power to create, shift, and transform a culture that centers people and planet.
Michael Lai | TTHB Pty Ltd
May 1, 2025
Because we have to be the change that we want to see in the world, and if we want to change for the better, then we need to start doing better.
Tatjana Harttung Harttung | The Human Greenhouse
April 25, 2025
I am making the pledge because The Human Greenhouse is on a quest to nurture the foundations of a regenerative way of being and collaborating. We are committed to a transparent and truthful collaboration and exchange with our clients and partners in ways that bring value to all parties involved.
charlotte gregory | Peace by Peace Parenting
April 23, 2025
As a coach and teacher I pledge only to help people and never to exploit their vulnerabilities for my own gain. I'm committed to an honest exchange of my services for resources, in a way which values the worth of every party involved.
Sophie Hayat | EcoSoul Experiences
April 19, 2025
I am making the pledge because I want to be authentic and transparent, and provide the best that I can to the people who choose to take up my offers.
Katie Rolak | Katie Rolak Virtual Solutions
April 5, 2025
I have held myself back from selling for so long because I didn’t want to feel like I was tricking people into working with me. But to be honest I see that was a way of hiding behind my imposter syndrome. I took this pledge because I know that I am good at what I do, my prices are fair and not inflated and I care about my customers.
