Pledgees.
Jack Morrell | OCTOBER MADE STUDIO
July 18, 2026
Sustainability is our core value as a website & brand design studio. Internally, this means creating low carbon websites and rejecting the use of generative AI, but we are also dedicated to working with clients who actively practice the same mission. Leaving the planet better than we found it is the driving force behind our work.
Nicoleta Costin |
July 18, 2026
I’ve been thinking more about the role design plays in shaping decisions especially at a time when people are actively questioning brands and where their money goes. Taking this pledge feels like a natural step toward being more intentional about the kind of work I put into the world.
Sarah Johnson | The Baby Experience Ltd
July 18, 2026
The Baby Experience Ltd. works almost exclusively with parents-to-be and new parents. Therefore we are in touch with clients at a time of enormous vulnerability, doubt and confusion. When Lou and I set up The Baby Experience we pledged to each other to stick to the most ethical practice possible and to offer parents only evidence-based information. We promised each other we would not try to mislead parents by suggesting, for example, that we could wave some kind of magic wand to make their baby “sleep through the night” or that by prenatal preparation we could make the childbirth experience perfect. Taking your pledge will, I hope, make our position clear to prospective clients.
Nicolas Procopiuk | Chacal Estudio
July 18, 2026
We believe communication is a powerful tool to transform reality. It’s not just about selling, but about connecting values with actions. In a world saturated with information, we choose to tell stories that matter. Stories that inspire change, promote equity, and respect our environment. Our commitment goes beyond aesthetics. We seek comprehensive solutions that consider the social and environmental impact of every design decision. We pledge to eliminate False Scarcity and Vague Promises. We will never use countdown timers for services that aren’t actually expiring, and we refuse to use sustainability buzzwords (like ‘eco-friendly’) without verifiable data backing them up. We sell clarity, not confusion.
Jean-Marie Merkle | Jean-Marie Made It
July 18, 2026
I’m taking this pledge because I believe marketing can be honest, human, and respectful. I want my work to inform and invite—not manipulate or pressure people into decisions that don’t serve them.
Jimm Hughey | Shared Victory Society
July 18, 2026
I have always believed in this and practice it in my daily life
Christa Ovenell | Death’s Apprentice Education & Planning
July 18, 2026
End-of-Life Doulas work in an unregulated profession. Making the ethical move is a critically important business decision, and one meaningful step I can take to push back against shady marketing practices that prey on lack of knowledge and emotional dis-regulation. The messaging around “become a doula because the population is aging and you’ll be instantly employable” is infuriating (and false). Honesty and ethical communication are critical to the work I do in the world, and this pledge is one small way I can match up words and action.
Debbie Macintosh | Quest Financial Coaching, LLC
July 18, 2026
I treat people the way I would want to be treated. No count-down timers, no high-pressure sales calls, complete transparency. I’m a seasoned professional not a marketing bro trying to get to a 100K month. Just the same as a trusted doctor, I want to know what my clients problems are, have that sensitive discussion as two human beings talking with consideration and caring, see if I can even help them, and then if they are open, explain how I work, how I think it would be helpful to them, and tell them to sleep on it. I am also very transparent on my website listing full pricing and details of my offers. There is no “gotcha” on their call with me. That’s how people deserve to be treated.
Kate Smith | Creative Kate Designs
July 18, 2026
I have been practicing ethical marketing for a few years, I’m taking the pledge because there are lots of grey areas and I want to continue to educate myself and be mindful when it comes to marketing both for myself and in the website design work I do for my clients.
Deborah Engelmajer | Feel Good Ecom
July 18, 2026
I am grossed out by what I have seen online over the last decade both from my work in digital marketing and what I see recommended and as a customer who has experienced the other side of the coin too.