Pledgees.
Nicolas Procopiuk | Chacal Estudio
July 18, 2026
We believe communication is a powerful tool to transform reality. It’s not just about selling, but about connecting values with actions. In a world saturated with information, we choose to tell stories that matter. Stories that inspire change, promote equity, and respect our environment. Our commitment goes beyond aesthetics. We seek comprehensive solutions that consider the social and environmental impact of every design decision. We pledge to eliminate False Scarcity and Vague Promises. We will never use countdown timers for services that aren’t actually expiring, and we refuse to use sustainability buzzwords (like ‘eco-friendly’) without verifiable data backing them up. We sell clarity, not confusion.
Jean-Marie Merkle | Jean-Marie Made It
July 18, 2026
I’m taking this pledge because I believe marketing can be honest, human, and respectful. I want my work to inform and invite—not manipulate or pressure people into decisions that don’t serve them.
Jimm Hughey | Shared Victory Society
July 18, 2026
I have always believed in this and practice it in my daily life
Christa Ovenell | Death’s Apprentice Education & Planning
July 18, 2026
End-of-Life Doulas work in an unregulated profession. Making the ethical move is a critically important business decision, and one meaningful step I can take to push back against shady marketing practices that prey on lack of knowledge and emotional dis-regulation. The messaging around “become a doula because the population is aging and you’ll be instantly employable” is infuriating (and false). Honesty and ethical communication are critical to the work I do in the world, and this pledge is one small way I can match up words and action.
Debbie Macintosh | Quest Financial Coaching, LLC
July 18, 2026
I treat people the way I would want to be treated. No count-down timers, no high-pressure sales calls, complete transparency. I’m a seasoned professional not a marketing bro trying to get to a 100K month. Just the same as a trusted doctor, I want to know what my clients problems are, have that sensitive discussion as two human beings talking with consideration and caring, see if I can even help them, and then if they are open, explain how I work, how I think it would be helpful to them, and tell them to sleep on it. I am also very transparent on my website listing full pricing and details of my offers. There is no “gotcha” on their call with me. That’s how people deserve to be treated.
Kate Smith | Creative Kate Designs
July 18, 2026
I have been practicing ethical marketing for a few years, I’m taking the pledge because there are lots of grey areas and I want to continue to educate myself and be mindful when it comes to marketing both for myself and in the website design work I do for my clients.
Deborah Engelmajer | Feel Good Ecom
July 18, 2026
I am grossed out by what I have seen online over the last decade both from my work in digital marketing and what I see recommended and as a customer who has experienced the other side of the coin too.
Becky Roberts | Flourish Life Coaching
July 18, 2026
I am making the ethical move because I want to grow my business in an honest and transparent way.I
Fabiana Pereira |
July 18, 2026
I am pledging the Ethical Move because it rings as necessary that we start treating others the way we wish to be treated.
Renee Garcia | Renee Lynn Creative
July 18, 2026
I’m taking the pledge because I believe in doing good work for people doing good. The world is feeling chaotic right now but there is power in community and this is one I’m proud to be part of :)