Pledgees.
Lyndsey Smith | 838 Digital
July 18, 2026
I’m making The Ethical Move because I’m tired of a lack of transparency and accountability in my industry and I will not be a part of the problem!
altf tool | AltFTool
July 18, 2026
AltFTool is committed to creating simple, accessible and useful digital tools that help people complete everyday online tasks more easily. We believe technology should be transparent, user-friendly and designed with people in mind.
Micheline Grondin | Connected Journeys
July 18, 2026
I believe ethics play an enormous role in how we interact with marketing and how marketing (sometimes sneakily) interacts with us. I believe, especially in the funeral industry where I do my work, that transparency is paramount.
Yana Okoliyska | SQUARED
July 18, 2026
As creatives, we have a responsibility for more than getting people to pay attention. The way we communicate can shape perceptions, choices and culture. I’m taking the pledge because I believe effective marketing doesn’t need manipulation and that honesty, inclusion and respect can make the work stronger, not weaker.
Pat Müller | Pat Müller Grafik und Web
July 18, 2026
Die Philosophie von The Ethical Move deckt diejenige, die ich mit meinem Atelier seit 2007 lebe: Direkter Kundenkontakt, kurze Prozesswege sowie faire und massgeschneiderte Angebote. Meinem Kunden möchte ich echte Wahlmöglichkeiten und vollständige Transparenz bieten – stets ohne künstlichen Verkaufsdruck oder Umsatzfokus.
Vimzyo Games | Vimzyo Games
July 18, 2026
Love this. Pardon me for using the company name in the contact–pre-seed stage startup launching this month. I had a plan, which I still could possibly initiate, to have a pledge for ethical practices in the mobile gaming sector. I would love to sign up for this and show support on day 1 of our launch.
Amparo Sánchez Marqueño | Humanat
July 18, 2026
Humanat was born with a clear purpose: to help brands create positive impact, both socially and environmentally. That’s why there’s no room for manipulation or forced selling. We empathize with our clients’ clients — the end users — to offer something that truly helps them rather than harms them. We don’t want to take advantage of people’s vulnerability; on the contrary, we want to empower them to decide freely. We are committed to consciousness and respect in every project, and to doing things right even when it takes more work.
Alexander Bennett | Valid Volition
July 18, 2026
My company (Valid Volition) is taking ‘the ethical move’ because communications should help people make informed choices, and it is far too trendy for it to pressure people into decisions instead. I want my teams present and future to prioritise transparency, clarity, and respect to guide every campaign and client relationship we are involved in.
Steffi Hesketh-Spells | Steffi Hesketh Tutoring
July 18, 2026
I am taking The Ethical Move pledge because families often contact tutoring businesses when they are worried about their child, and that trust should never be exploited. I want our marketing to be honest, clear and reassuring, without fear-based messaging, false urgency or unrealistic promises. Steffi Hesketh Tutoring will always focus on genuine support, transparent information and helping families make the right decision for their child—even when that is not choosing us.
Kiril Ivanov | TwoSquares
July 18, 2026
At TwoSquares, we believe marketing should be honest, clear and respectful. We are taking the pledge because effective marketing should create genuine value without pressure, confusion or manipulation