the ethical move


The purpose of The Ethical Move is to uncover the gray area of manipulation in marketing through shared knowledge and conversation.

We collect and share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. This list will continuously be added to as we expand and grow – with your help, of course.

resource library.

Conscious Style Guide Website, Conscious Style Guide (Karen Yin)
Designing Websites with Diversity in Mind Video, Bureau of Digital Design
Directory of Black Copywriters Website, no source apparent
Where are the Black Designers Youtube Channel, collective of Black designers
Black Remote She Website, Black Remote She
Idealist Website, Idealist / Action Without Borders
TransWork Website, committee of trans-identified IBA members with support from Independence Business Alliance staff
Anti-Racism Design Resources Website, SPACE INDUSTRIES x ELL x Design As Protest Collective
Feminist Principles of the Internet Website, Association for Progressive Communications (APC)
Style Guide Website, Trans Journalists Association
Give Blck Website, Give Blck
The Diversity Charter Website, The Diversity Charter
Climate Reframe Website, Mothers of Invention and Doc Society
Data Capitalism Website, Data for Black Lives
Diversity and Inclusion Resources Website, Website, ACES American Copy Editor Society
Creating a disability-smart world together Website, Business Disability Forum
Accessibility for everyone Website, Laura Kalbag
Standards for Writing Accessibly Blog Post, A list apart
Inclusive Components E-book, Heydon Pickering
A Smashing guide to accessibility Website, Smashing Magazine
WCAG Quick reference guide Website, World Wide Web Consortium (W3C)
WebAIM Website, Web Accessibility In Mind
AFB Website, American Foundation for the Blind
Don’t Buy Now! PDF, Heart of Business
Smashing Print #1: Ethics & Privacy Online Magazine, Smashing Magazine
Codes of Conduct / AMA Statement of Ethics Website, American Marketing Association
Ethical Markets Website, Ethical Markets Media
Ethical Marketing for Facilitators Video, Ethical Marketing Day
Nudging vs. Covert Persuasion: Are Your Marketing Tactics Ethical? Medium Article, Better Marketing, Steve Genco
A Framework for Assessing Immorally Manipulative Marketing Tactics Website, Sher, S. A Framework for Assessing Immorally Manipulative Marketing Tactics. J Bus Ethics 102, 97–118 (2011)
Digital Best Practice Website, Ada Lovelace Institute
PRSA Code of Ethics Website, Public Relations Society of America
Standards of Practice of the American Association of Advertising Agencies PDF, American Association of Advertising Agencies
Provenance Website, Project Provenance Ltd.
Dark Patterns | Website, Harry Brignull
The Ethical Design Handbook | E-book, rine Falbe, Martin Michael Frederiksen and Kim Andersen
Ethical OS Toolkit | PDF, Institute For The Future, Digentel Lab, Omidyar Network
Data Ethics Canvas | Article, Open Data Institute
Ethical Explorer Pack | PDF, Omidyar Network
A Human Rights Centered Design Curriculum & Methodology | Website, Caroline Sinders and Natalie Cadranel
Alex bot for Slack | Website, @wooorm
Design a Feminist Chatbot | Website, UAL Creative Computing Institute (CCI) and Institute of Coding
Vector Vault | Website, Volunteer group with a project grant from APIRG (Alberta Public Interest Research Group).
50inTech | Website, 50inTech
Ecosia | Website, Ecosia
Sustainable Web Manifesto | Website, Wholegrain Digital
Future Ethics | E-book, Now Next Studio
Liberatory Design Deck | PDF, Stanford D School

There is so much to unpack!

Please let us know if you’ve discovered resources we should add to this list.

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the ethical move