Resources.

The purpose of The Ethical Move is to uncover the gray area of manipulation in marketing through shared knowledge and conversation.

We collect and share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. This list will continuously be added to as we expand and grow – with your help, of course.

Resource library.

Diversity + inclusion.

Conscious Style Guide Website, Conscious Style Guide (Karen Yin)

AndHumanity Brand Inclusion Framework Blog Post, AndHumanity

Designing Websites with Diversity in Mind Video, Bureau of Digital Design

City of Oshawa’s Inclusive Language Manual PDF, City of Oshawa

Woke Washing: How purpose driven marketing is being hijacked Blog Post, Mark Schaefer

Woke Washing: How to avoid it or make it right after getting it wrong Blog Post, AndHumanity: Adeline Huynh

Directory of Black Copywriters Website, no source apparent

Where are the Black Designers Youtube Channel, collective of Black designers

Black Remote She Website, Black Remote She

Idealist Website, Idealist / Action Without Borders

TransWork Website, committee of trans-identified IBA members with support from Independence Business Alliance staff

Anti-Racism Design Resources Website, SPACE INDUSTRIES x ELL x Design As Protest Collective

Marketing and advertising news for Diversity Online Magazine, The Drum

How to make your company LGBTQQIA+ friendly and inclusive Blog Post, From Scratch

Feminist Principles of the Internet Website, Association for Progressive Communications (APC)

Style Guide Website, Trans Journalists Association

10 Elements of a Good Company Statement in Solidarity with Black Lives Website, All Things Equitable

Give Blck Website, Give Blck

The Diversity Charter Website, The Diversity Charter

Climate Reframe Website, Mothers of Invention and Doc Society

Data Capitalism Website, Data for Black Lives

Diversity and Inclusion Resources Website, Website, ACES American Copy Editor Society

Make These 27 Books Part Of Your Anti-Racism Education Blog Post, The Good Trade

How To Move From Performative Allyship To Effective Allyship Blog Post, The Good Trade

Accessibility.

Creating a disability-smart world together Website, Business Disability Forum

How to structure headings for web accessibility Website, Nomensa

Accessibility for everyone Website, Laura Kalbag

Standards for Writing Accessibly Blog Post, A list apart

Inclusive Components E-book, Heydon Pickering

A Smashing guide to accessibility Website, Smashing Magazine

A collection of links about accessibility and ethical design. Medium Article, Julianne

How to write great alt text — And why it matters Article, ACES

WCAG Quick reference guide Website, World Wide Web Consortium (W3C)

WebAIM Website, Web Accessibility In Mind

AFB Website, American Foundation for the Blind

Sales + ethics.

Don’t Buy Now! PDF, Heart of Business

Smashing Print #1: Ethics & Privacy Online Magazine, Smashing Magazine

Codes of Conduct / AMA Statement of Ethics Website, American Marketing Association

Ethical Markets Website, Ethical Markets Media

Social Responsibility and Ethics: Sustainable Marketing (Chapter 4) | PDF, Philip T. Kotler

Ethical Marketing for Facilitators Video, Ethical Marketing Day

Nudging vs. Covert Persuasion: Are Your Marketing Tactics Ethical? Medium Article, Better Marketing, Steve Genco

A Framework for Assessing Immorally Manipulative Marketing Tactics Website, Sher, S. A Framework for Assessing Immorally Manipulative Marketing Tactics. J Bus Ethics 102, 97–118 (2011)

Digital Best Practice Website, Ada Lovelace Institute

PRSA Code of Ethics Website, Public Relations Society of America

Standards of Practice of the American Association of Advertising Agencies PDF, American Association of Advertising Agencies

Provenance Website, Project Provenance Ltd.

Tech + design.

Click! How to Encourage Clicks Without Shady Tricks | E-book, Smashing Media, Paul Boag

Dark Patterns | Website, Harry Brignull

The Ethical Design Handbook | E-book, rine Falbe, Martin Michael Frederiksen and Kim Andersen

Ethical OS Toolkit | PDF, Institute For The Future, Digentel Lab, Omidyar Network

Data Ethics Canvas | Article, Open Data Institute

Ethical Explorer Pack | PDF, Omidyar Network

The Ethics of Behavioral Design | Video, David Evans

A Human Rights Centered Design Curriculum & Methodology | Website, Caroline Sinders and Natalie Cadranel

Ethical Tech Alternatives + Resources | Website, ethical.net

Alex bot for Slack | Website, @wooorm

Design a Feminist Chatbot | Website, UAL Creative Computing Institute (CCI) and Institute of Coding

Vector Vault | Website, Volunteer group with a project grant from APIRG (Alberta Public Interest Research Group).

50inTech | Website, 50inTech

Privacy 2020: 10 Privacy Risks and 10 Privacy Enhancing Technologies to Watch in the Next Decade | Blog Post, The Future of Privacy Forum

Ecosia | Website, Ecosia

Sustainable Web Manifesto | Website, Wholegrain Digital

Future Ethics | E-book, Now Next Studio

Liberatory Design Deck | PDF, Stanford D School

There is so much to unpack!

Please let us know if you’ve discovered resources we should add to this list.

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