Pledgees.

Eleanor Mason

February 20, 2021

Because now more than ever we need honesty and transparency and to work collaborative to rebuild the small sector independent business communities.

Gillian Hipp

February 20, 2021

I am all for honesty, integrity and transparency and aim to communicate with my clients and potential clients with these core values in mind.

Siobhan Strode

February 20, 2021

I have struggled with the idea of pricing for so long – not knowing how to sell without being sleazy and hating the idea of tricking anyone into working with me. As a socialist, feminist, and Labour councillor, I want people to know that I am honest and price things fairly. So having a pledge is a great idea for when people ask me about my pricing.

Danielle Young

February 20, 2021

I am making the ethical move because I am tired of seeing the burden placed on consumers to make ethical choices about what business to support. I want to lead by example in my company with values, marketing, sales, and products that do no harm to customers and those who interact with my business.

Camille Burger

February 20, 2021

I am just starting up my own social media marketing agency and was just about to launch my first ad. I followed all the manipulative tactics but i does not feel good. I am now creating a split-test not using any manipulative tactics at all. I was looking for inspiration and found an article on medium.

Anna Kochetkova

February 20, 2021

I am committed to ethical and effictive socia media marketing strategies and practices because I recognise the power of good social media and condemn using marketing for anything else but good for all living things.

Angie Litvinoff

February 20, 2021

I am an ethical celebrant, building awareness with conscious people who I officiate for – that the planet and its inhabitants matter, that our actions matter. From upcycled clothing, ethically made items, to eco burials, from locally sourced flowers to giving to charities, all can create a difference in our lives and those of people, plants, animals, habitats, countries.

Carmen Watts

February 20, 2021

As a marketer, I have become somewhat (very) disillusioned with my industry. As a consumer, I’m tired of being sold to. Bone tired. Marketing itself is not inherently good or bad, but it can be used for both good and bad, depending on who’s doing the marketing and what their intention is. As marketing is a largely unregulated industry and the barriers to entry are so low, it’s important that we have standards and regulations in place to ensure that we are doing the right thing and acting with integrity, always.

Justine Pattantyus

February 20, 2021

I made this change late last year and want to pledge publicly because I don’t like being manipulated as a consumer. I believe that business can be a force for good, but to do this, our actions and the ways we run business have to be in integrity with our intentions.