Pledgees.

Rachel Green

February 20, 2021

I’m making the pledge because I’m over the cheese and the sleaze that comes with sales BS. Sales isn’t about taking your bucks. It’s about meeting a need and solving an actual problem. Not convincing people to buy landfill they don’t need because we’re enslaved in this mindset of want, buy, consume. I’m trying to break that brainwash for myself – and for my clients. No more buying brainwash.

Dominique Jacobs

February 20, 2021

I don’t want to fool or be fooled; fairness is a core value.

Anne Archer

February 20, 2021

I am working in the field of mental health and worry how vulnerable people are being manipulated and having their choices restricted.

Ali Zucker

February 20, 2021

I am making the ethical move because I can either be part of the problem or part of the solution—I want to be part of the solution. That starts by turning business values into business practices, such as the ethical move’s marketing standards based on transparency, trust, and honesty.

Camille Burger

February 20, 2021

I am just starting up my own social media marketing agency and was just about to launch my first ad. I followed all the manipulative tactics but i does not feel good. I am now creating a split-test not using any manipulative tactics at all. I was looking for inspiration and found an article on medium.

Anna Kochetkova

February 20, 2021

I am committed to ethical and effictive socia media marketing strategies and practices because I recognise the power of good social media and condemn using marketing for anything else but good for all living things.

Carmen Watts

February 20, 2021

As a marketer, I have become somewhat (very) disillusioned with my industry. As a consumer, I’m tired of being sold to. Bone tired. Marketing itself is not inherently good or bad, but it can be used for both good and bad, depending on who’s doing the marketing and what their intention is. As marketing is a largely unregulated industry and the barriers to entry are so low, it’s important that we have standards and regulations in place to ensure that we are doing the right thing and acting with integrity, always.

Justine Pattantyus

February 20, 2021

I made this change late last year and want to pledge publicly because I don’t like being manipulated as a consumer. I believe that business can be a force for good, but to do this, our actions and the ways we run business have to be in integrity with our intentions.

Nicolet Groen

February 20, 2021

I made the ethical move because I am tired of luring people into my courses with seemingly lower rates. I want to be an open and honest business owner with a clear pricing structure, great products and courses and excellent customer service and aftercare.