Pledgees.
Emily Atkinson
February 20, 2021
We have to be the change we want to see in the world. Now more than ever this is imperative. We have to lead by example and encourage our peers and industry to do the same. Thank you for this movement!
Thomas Liller
February 20, 2021
I am making the pledge, because I believe in honesty and authenticity when it comes to marketing, because no one wants to be screwed or dragged into buying something they don’t really wanted in the first place. Even though many marketers believe and act differently, I want to be an example, that a different marketing is possible.
Ashley Overholt
February 20, 2021
I actually feel like I don’t fit into the online business world. I see pushy sales and crappy webinars just trying to sell you something. I try to be as honest as possible and I even tell my clients about my challenges.
Amanda Fearn
February 20, 2021
Everything I’m reading here gives me a warm, comfortable feeling in my chest.
Lynne Bardell
February 20, 2021
Both personally and a new social enterprise with my co-founder, Carers’ hearts CIC is working to support unpaid and working carers with the emotional wellbeing throughout their caring journey. We will ensure that we use only ethical, emotional or psychological non-pressure marketing strategies that are part of our values. Our communities are already under incredible pressure, so in our interactions with them, we will uphold the highest standards of ethic, transparency and integrity and we are pleased to make our pledge to this inspiring movement.
Melanie Mallinson
February 20, 2021
Because I want to remind myself every day of the need to be ethical in all that I do … in work as a marketing and digital coach … and more widely in life.
Cat Walther
February 20, 2021
I’m pledging to the ethical move because I believe modern service based businesses should believe in their offerings and invoke trust and loyalty through those offerings. There is no room for scaremongering and inauthentic selling anymore.
Carly Anna
February 20, 2021
I am pledging to ensure that all of my marketing, selling and business activity is ethical and seeks to do no psychological harm to my audience. I believe that as a coach, my client’s transformations begin from the moment they enter my audience, and that encouraging them to make buying decisions rooted in lack, scarcity and fear only exacerbate their problem – not solve it, as they are trusting me to help them do. I believe that coaching can change the world – but only if we are deliberately ethical in our businesses, right from the first interactions with our brand.
Rachel Barbic
February 20, 2021
I am making the ethical move because I can no longer support my clients in utilizing manipulative marketing tactics in order to make more money.
Tash Morgan-Etty
February 20, 2021
I’m making the ethical pledge because selling ethically should be the standard. The more we highlight the advantages of ethical marketing, the more both consumers and companies will be aware that there is a better way to buy and sell.
