Pledgees.
Lynne Bardell
February 20, 2021
Both personally and a new social enterprise with my co-founder, Carers’ hearts CIC is working to support unpaid and working carers with the emotional wellbeing throughout their caring journey. We will ensure that we use only ethical, emotional or psychological non-pressure marketing strategies that are part of our values. Our communities are already under incredible pressure, so in our interactions with them, we will uphold the highest standards of ethic, transparency and integrity and we are pleased to make our pledge to this inspiring movement.
Amanda Fearn
February 20, 2021
Everything I’m reading here gives me a warm, comfortable feeling in my chest.
Charlotte Collier-Hunter
February 20, 2021
I am making the ethical move as I believe that the exploitative nature of large corporations has endangered our planet and is detrimental to those who inhabit it. Without mindful industry and supporting these practices, change is impossible.
Naomi West
February 20, 2021
As I’d like to align with good people who align with my values, and build relationships with ‘fellow tribe’ with varied skill sets for rising together with each other, and in turn supporting the wider communities around us to rise too.
Kelsey Budge
February 20, 2021
As a daughter of an alcoholic mother, I have a distorted sense of trust. I have fallen prey to many marketing schemes that said it was my health and could help solve my problem. I am also curious so I always thought, “why not try” only to be mad at myself later. I do not want to add to the problem.
Caroline Leon
February 20, 2021
I’m all about ethical marketing and doing business with integrity. Whilst it might seem inconsequential not using round numbers is a tactic to manipulate us into believing we are paying less than we actually are. I refuse to be part of that trend because I don’t want to manipulate my customers, I want to serve them powerfully and with integrity.
Wendy Conrad
February 20, 2021
It’s exhausting teetering between doing what everyone else says you should be doing even though it makes you feel gross, and authentically wanting to get your offers into the hands of people you think you can really help. It’s nice to have a framework of guidelines that make you feel good about marketing.
Sophy Dale
February 20, 2021
I used to shy away from marketing because I hated how pushy and manipulative it seemed. Over the last couple of years I’ve gradually found my way towards working in a way that feels genuine rather than salesy – and I’d love to be part of a wider movement of people who feel the same way.
Michelle Wolff
February 20, 2021
I am tired of being connected to unethical practices in the coaching industry that target fear and scarcity and call it marketing.
Meg Collier
February 20, 2021
I am making the ethical move because I believe there is another way to market our services and the work inside of our practices. I’ve seen first hand the harm that unethical business practices incur on people and I refuse to be complicit in that system.
