Pledgees.
Meg Collier
February 20, 2021
I am making the ethical move because I believe there is another way to market our services and the work inside of our practices. I’ve seen first hand the harm that unethical business practices incur on people and I refuse to be complicit in that system.
Bex McKnight
February 20, 2021
I am making the pledge because ethical marketing is an important part of building a more empathetic, compassionate and accessible world, and our marketing efforts should always be in alignment with our values.
Amy Kubanek
February 20, 2021
I am making the ethical move because my business is based on empowering others and I want all the parts of my message to reflect that. I am tired of the subtle scarcity tactics used to sell products and services in the wellness industry.
Jane de Vos
February 20, 2021
I am making the ethical move as I am fed up with marketing campaigns from people trying to just get money out of people and then upselling at the last minute again.
Lucia Reed
February 20, 2021
I am joining the ethical movement because I want to be accountable for the way I represent and market myself, and encourage others to do the same.
Gwenda Jeffs
February 20, 2021
As a business which is dedicated to eco and ethical matters, what better way to put out money where our mouth is than with the ethical move pledges?
Concetta Cassidy
February 20, 2021
I am making the ethical move because…why would anyone NOT want to? I am so happy to have found someone who is saying all of the things that I have been thinking for so long. I am just setting up my business and had already planned to avoid the sales tactics that you’ve mentioned which quite frankly, always made me feel uncomfortable. This has made me even more determined to do things my way—a way that I can feel comfortable with and that allows me to sleep at night!
Nicole König
February 20, 2021
I feel that the age of marketing through urgency tactics and sparking FOMO is closing FAST — what a wonderful thing. I’d like to help champion conscious capitalism as one of the propellers towards conserving and protecting the planet.
Lisa Wilson
February 20, 2021
I hate “selling” or being “sold” to. I like someone who just shares their services knowing that they will get the right clients.
Lorna Middleton
February 20, 2021
I am making the ethical move because I want to encourage conscious rather than mindless consumption. It’s my responsibility as a marketer to help towards better spending habits that will improve the world from a societal and environmental perspective.
