Pledgees.
Melissa Dinwiddie
February 20, 2021
I am making the ethical move because I am sick of being sold in a manipulative way, and I don’t want to be part of the problem!
Lucy White
February 20, 2021
Truth is at the heart of successful marketing, and everything that we do as a business.
Matt Meir
February 20, 2021
The business world has been built on manipulation and scarcity tactics. Prices that are artifically inflated or adjusted to invoke a sense of panic and “must-have” desire leads to poor decision making processes and buyer’s remorse. It doesn’t have to be this way. I will not be part of the manipulation. I shall speak out about artificial and manipulative business models. I shall employ ethical pricing and model ethical and moral behaviours through my business practice and social media channels. It’s time for change, and I want to be a part of it.
Michelle Lapointe
February 20, 2021
Round numbers are just easier to deal with for business and buyers!
Kim Kiel
February 20, 2021
I saw the badge on someone else’s site and my curiosity piqued. I’m a sales copywriter and in direct response there are often tactics used. I use some but I’m mindful and honest in how I use them. And I personally detest charm pricing so I loved that in the pledge. I’d love to bring awareness to my clients and prospects.
Elinor Trier
February 20, 2021
I am sick of the manipulative ‘tricks’ that businesses are told to use in order to make sales. I believe that honesty and connection is the way forward. I love what you’re doing here and I want to be a part of it.
Rosalia Rivera
February 20, 2021
I am making this pledge because I don’t believe in using the psychology of marketing in a manipulative way and it’s high time that, not only brands and businesses, but also marketers become more authentic in their communication with the end consumer.
Alexander Ward
February 20, 2021
I am making the pledge because I believe businesses should have honest practices based on quality and respect, not sales.
Katie Sadler
February 20, 2021
I am making the ethical move because I want to be part of a movement to make marketing feel less manipulative.
Sandy Reynolds
February 20, 2021
I am making the ethical move because I want my clients to know that I care about supporting them more than pressuring them into buying my products and services.
