the ethical move

Pledgees.

Kathy Austin

February 20, 2021

I have always found it uncomfortable to use “pricing psychology” in my pricing. I want people to work with me not because it seems like a deal, but because they genuinely need my help.

penelope sloan

February 20, 2021

I am taking the pledge because it is in alignment with my values and how I want to show up in the world.

Linzi Martin

February 20, 2021

I am making the pledge as I want to be responsible in how I present myself on my site and within social media. I am fed up with seeing sites that project lots of hype and as I develop my business I want to be genuine and not all ra ra ra!

Sabine Harnau

February 20, 2021

As ethical communication experts, we need to take a stand for great copy and design and against customer manipulation. Research, empathy and a strong message will always win!

Jessica Lohmann

February 20, 2021

I founded ethical brand marketing to help ethical brands create and implement an ethical marketing strategy that rocks. I inspire people to learn about ethical ways to market that go against the traditional ways of copywriting manipulation, competition battles, price wars, etc. I want ethical biz owners/marketing to have fun with their marketing and see marketing for what it truly is: Connecting with people who share similar values and want to support ethical brands…

Lauren Conley

February 20, 2021

My business is built on eco and social consciousness. I believe to see changes in the world, businesses have the right and responsibility to be the change. So, here I am!

Amber Turner

February 20, 2021

I’ve never been a fan of using trickery or gaming tactics just to increase sales. I’ve done it before, but never felt good about it. It was time to finally feel good about my pricing, and use whole numbers like I already do in my head when shopping.

Mandy Kubicek

February 20, 2021

We have enough manipulative advertising that we’re all fighting to avoid. I’m here to bring good healing energy to the world, not more self-centered energy!

Jonas Ellison

February 20, 2021

I’m making the ethical move because it feels great to be up-front and non-dodgy to some of the most important people in my life – my customers.

Nicole Lewis-Keeber

February 20, 2021

I have a background as a therapist and the thought of manipulating my clients for payment would never cross my mind. It would be unethical. Fast forward to all of the advice and training in the coaching world and manipulative predatory sales practices have felt so gross to me! I was so happy to hear that someone else thought so too!

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