Pledgees.
Olga Siekierska
February 20, 2021
I am making an ethical move as I believe with honesty I build a win-win relationship with my clients and this is how I want to work.
Marie Poulin
February 20, 2021
I am committed to building a deeply ethical brand, and questioning the status quo, scarcity tactics, and manipulative marketing that doesn’t feel good. Marketing should feel delightful!
Veronica Fossa
February 20, 2021
I always thought it is beyond ridiculous to be sold products and services at prices like 29,99€ or 299€, when it is clear that it’s manipulative to say the least. However when you keep on reading and hearing from sales experts and marketing dudes that you should price this way otherwise you’re out of the market, you kind of accept that this is only way to sell.
Sophie Dierickx
February 20, 2021
Being honest and transparent is important for me in my personal life so it makes total sense to extend that to what I do as a business owner. Having customers buy from me because they really want to and belief in my product and services instead of being manipulated into buying feels the way to go.
Jennifer Hakim
February 20, 2021
As an individual, I promised to myself to be the change I wanted to see in the world – this is why I founded our agency Jennifer Hakim Communications, a marketing and PR agency for ethical and mindful businesses. We work hard at getting change makers and sustainability advocates off the ground and have a strong ethos and code of conduct. We live and work ethically for the betterment of our world, and our clients are the same.
Eleanor Bowie
February 20, 2021
At the start of 2020, I pledged to myself that I wanted to make my graphic design business be more focused for good. I’m working to ensure that design is not intimidating, exclusive or purely aesthetically cool. I want to build a world where (all) people come before profit. Where small is beautiful and we don’t have to always chase bigger and better. Where ethics and environment are the true measures. This passion has pushed my business to pursue Design for Good.
Melissa Payne
February 20, 2021
There’s a consciousness rising that our consumerist way of life is unsustainable. People are looking for meaning: the kind of meaning that doesn’t have anything to do with things or damage to the earth. They want transparency and clear action. I am an ethical research-driven copywriter dedicated to crafting website copy and quizzes for changemakers and conscious capitalists. I want to lead with my values and help lift up others who seek to do the same.
Sian Conway
February 20, 2021
I am making the Ethical Move because there are too many self-proclaimed “gurus” and cowboys in the marketing industry promising life changing results for little effort, at a high, manipulative price point. I started my consultancy practice to empower people to market their business and learn ethical techniques that work, and I want to pledge to do the same.
Danielle Rondeau
February 20, 2021
I believe that who we are and what we create when we are being true to ourselves is valuable and needed, and that if we are honest with our communities, we will be supported. I want to see a world created from that kind of deep trust. I believe this movement is a part of that.
Jessica Rober
February 20, 2021
I am making the ethical move because I have long been tired of and bothered by many traditional marketing tactics, as they often feel unethical and sneaky to me. I don’t want to market that way to my own customers.
