the ethical move

how we sell

The world is shaped by how we buy and sell: we are trapped in an endless loop of wanting and buying more.

Currently, the weight rests on the shoulders of the consumer to break out of this hamster wheel. To ‘vote with their wallet’ — to make the ethical choice. But we are missing half of the equation.

It’s high time we, as sellers of goods and services, take responsibility for the part we play in the cycle of consumerism. Our marketing relies on scare tactics and psychological manipulation. And it is keeping our consumers weak and insatiable.

We have the power to change that.

The Ethical Move is setting out to empower people and businesses to break this cycle, to level the playing field. We are committing to transparent, responsible and honest marketing, and we’re asking you to do the same.

Together, we are the movement for ethical marketing.

Find out more about the ethical move.

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the ethical move