Pledgees.
Rowena Roberts
February 20, 2021
I made this ethical move because I think the fear and scarcity mindset is harmful for us, and should be unnecessary to market truly valuable products and services. I’d like to see fear-based marketing become, instead of the accepted norm, a red flag to make people suspicious of the true value of a product.
Lucy Whitehall
February 20, 2021
I am making the ethical move because I want everyone who buys my services to have 100% clarity about their investment. I want clients to know they can trust me and my fee structure without any need to haggle or bargain or have difficult conversations.
Steven Johnson
February 20, 2021
I aim to introduce a store to my site in the near future and I don’t believe in the manipulation that seems common nowadays to make a quick sale. I want to focus on providing value and authenticity over misleading my audience with the aim of a sale.
Katie Back
February 20, 2021
Being an ethical and eco-friendly business we want to reflect our values in all aspects of our work, including our pricing strategy. We want to avoid using a manipulative approach and encourage other small businesses to get involved in a much more honest strategy.
Ruth Habermehl
February 20, 2021
Because I want to have a cooperative relationship on an equal footing with my customers from the very beginning.
Jen Pavich
February 20, 2021
I’m making the ethical move because I believe that consent matters in all things, including business. I want to stand with and support other businesses that care about equity, justice and inclusivity.
Lou Blaser
February 20, 2021
I can see and hate when it’s done to me and I don’t want to do the same thing!
Lisa Wood
February 20, 2021
I’m making the ethical move because I believe we shouldn’t have to trick people to buy. I choose to run my business with integrity rather than resorting to manipulative tactics to get a sale.
Anneke Krakers
February 20, 2021
Because I want to be transparent and integer.
Abigail Feil
February 20, 2021
I am making the pledge because I teach these concepts as a conscious business coach, and have been so saddened to see people be manipulated by unethical marketing tactics. We can do better as an industry, and it starts with us!
