Pledgees.
Ailene Cuthbertson
February 20, 2021
There are far too many “dark patterns” running around on the web. I have a background in UX and I believe in clarity, transparency and making it easy for the user to make the choice they want to make (not tricked into making). It’s great to find there are people out there like me who feel the same way. I’m in!
Julia Williams
February 20, 2021
I am making the ethical move as I am frustrated with being sold to in cut throat industry of competitor shaming, overdoing packaging, and pricing undercuts. I am happy when my customer is happy with their product therefore I keep my margins small and my retail prices relevant. I reuse where possible.
Lisette Zounon
February 20, 2021
I am making a pledge because I believe in being authentic and helping by providing value first.
Rehnuma Choudhury
February 20, 2021
Because I preach transparency and honesty in messaging for brands – so why would I want to be any different with my own prices?
Holly Landis
February 20, 2021
Because I don’t want to be part of the problem, making people feel bad for decisions they made under pressure and will inevitably regret. Because I want my clients to feel good about their marketing, whatever that looks like for them. Because a world where we all look and do the same in an effort to fit in removes one of the greatest joys – creativity.
Kate Carman
February 20, 2021
As the Founder & Creative Director of a studio rooted in creating purpose-driven digital design, operating with transparency, integrity, and ethical values are extremely important to me. As an introvert, I’ve always struggled with the notion that sleazy sales techniques are the only way to succeed in business as they don’t resonate with me. I believe now more than ever we have the opportunity to reclaim and reshape the creative economy; to lead the way in creating good things for good people, and consciously choosing not to just contribute to the noise.
Brogan Micallef
February 20, 2021
Can I just say that I wanted to scream “YAAAAAAASSSSSSS” when I found The Ethical Move? My whole philosophy around content + marketing is about doing content *your* way. That there’s no ‘shoulds’ and that you can be generous, tread your own path + still create epic content for your peeps. So the whole idea of ethical marketing fits beautifully. I’ve always felt icky about psychological marketing tactics and have struggled to price my products + services in a way that felt GOOD. The thing I love most about the ethical move is that it gives you the courage to stand up and say, “You know what? Manipulative marketing tactics are not cool + there’s a better way to grow your biz.”
Chelsea Quint
February 20, 2021
I have seen and experienced too much harm done through manipulative marketing and sales tactics – especially in industries that in theory exist to help people. I dream of a world where creators, innovators, entrepreneurs are well paid for what they create, and don’t rely on manipulation or false scarcity to make a living. Where making a living is a reality for everyone, and we can close the gap between the haves and the have nots, the creators and the consumers.
Lorraine Watson
February 20, 2021
Transparency feels good. Round numbers feel whole, straight forward and honest. Ethical pricing is another component of representing myself so you know who I am and what you’ll get when working together.
Rachael Kay Alberts
February 20, 2021
I am making The Ethical Move because it aligns with my values and I want to make a public commitment to continue making ethical marketing a centerpiece of how I do business.
