Pledgees.
Steven Johnson
February 20, 2021
I aim to introduce a store to my site in the near future and I don’t believe in the manipulation that seems common nowadays to make a quick sale. I want to focus on providing value and authenticity over misleading my audience with the aim of a sale.
Katie Back
February 20, 2021
Being an ethical and eco-friendly business we want to reflect our values in all aspects of our work, including our pricing strategy. We want to avoid using a manipulative approach and encourage other small businesses to get involved in a much more honest strategy.
Ruth Habermehl
February 20, 2021
Because I want to have a cooperative relationship on an equal footing with my customers from the very beginning.
Jen Pavich
February 20, 2021
I’m making the ethical move because I believe that consent matters in all things, including business. I want to stand with and support other businesses that care about equity, justice and inclusivity.
Lou Blaser
February 20, 2021
I can see and hate when it’s done to me and I don’t want to do the same thing!
Lisa Wood
February 20, 2021
I’m making the ethical move because I believe we shouldn’t have to trick people to buy. I choose to run my business with integrity rather than resorting to manipulative tactics to get a sale.
Anneke Krakers
February 20, 2021
Because I want to be transparent and integer.
Abigail Feil
February 20, 2021
I am making the pledge because I teach these concepts as a conscious business coach, and have been so saddened to see people be manipulated by unethical marketing tactics. We can do better as an industry, and it starts with us!
Darcy Cybolsky
February 20, 2021
I have always used round numbers for my business because a) I don’t want to manipulate anyone. And b) It makes giving change easier when people pay cash. Watch the documentary series The Century of the Self to get a clearer picture of how marketing manipulations began and propagated.
Lauranne Grenier
February 20, 2021
We as Brussels Beer Project have always take high consideration in ethics. Nevertheless, we don’t just agree in principle, we really want to put projects into action in order to work in a better and more ethical world.
