Pledgees.
Nicole McNiven
February 4, 2022
I am committed to using marketing to drive positive change for our world. As marketers we have so much power to implement these changes. We can guide organizations that we work with and ensure we are people and planet over profit.
Megan Dowd
February 4, 2022
I don’t agree with the way we’ve been sold how to market and how to build a business. While running a business may be inherently capitalistic, I know that by challenging the status quo I can continue the move toward a kinder capitalism that is neither extractive nor exploitive.
Suzi Brown
February 4, 2022
I’ve tried to be ethical ever since I’ve been in business (nearly 9 years now) – I refuse to oversell to customers just because it’s the done thing in my industry, and try not to blind them with technical jargon so they think what we do is somehow magic. I will only sell something I feel the customer needs and will benefit from.
Rachel Sebastian
February 3, 2022
I believe ethical and sustainable business should be the norm. I feel strongly against consumerism and greenwashing, and although consumers are becoming more aware of this I believe it shouldn’t be the consumers responsibility to dig for the truth to make the ethical choice, it should be our responsibility as a business to only offer ethical options, ones based on transparency, trust and honesty.
Sarah Williamson
February 2, 2022
The ethical move feels like the natural solution to the currently manipulative market. It’s good to see there is an honest opposition.
Ellie Kime
February 1, 2022
I am taking the pledge because I’m all about connection, impact and integrity, and in an instagram world this can all too easily get swept away.
Claire Matz
January 31, 2022
I am taking the pledge because the world has massively changed since I learned marketing in business school, and believe the way we market products and services needs to adapt as well. I firmly believe we can use marketing to help make a positive impact on a local and global scale and my business’ mission is to help entrepreneurs that place people and the planet at the heart of what they do grow via social media in a mindful, inclusive and ethical way.
Gary Cooper
January 30, 2022
I’d like my clients to be reassured that I have their, and their client’s best interests at heart when working on promoting their products or services.
Debbie Cormode
January 30, 2022
I want to move away from traditional copy tactics and learn how to create copy that’s inclusive, fair and transparent.
Lisa Best
January 25, 2022
I am making the ethical move as I feel it is time we meet the needs and pain points of our consumers versus hard selling. I don’t like to be “sold” and I don’t want to be that type of sales person, either through physically selling or with conversion written copy.
