Pledgees.
Lynne Saywell
February 23, 2022
I am committed to writing to promote genuinely ethical companies. I make sure that they demonstrate a desire and evidence action to reduce plastic packaging, reduce their carbon footprint and increase planing ways their business can protect the planet.
Giles Metcalfe
February 23, 2022
I am making the Ethical Move as I am an Ethical Marketer who puts the wellbeing of clients, customers and consumers before profits.
Rebecca Sparg
February 23, 2022
We are making the ethical move because we know our product is desirable, and want people to see it for what it is, and not have to reply on manipulation of the customers with whom we hope to build positive, real relationships.
Andy Robinson | Helios Copywriting
February 23, 2022
I’m taking the pledge because there’s no place for dirty tricks or misinformation in the fair and transparent world we all want.
Cole Wedemeier
February 21, 2022
I’m so so very tired of the “bro” marketing that we’ve come to see everywhere. The idea that if you don’t purchase my product/service you’re doomed for life, you can’t possibly succeed! That’s just not right. There are different solutions to every problem. My services may not be the right fit to your needs. My company might not align with your values. THAT’S OK! It just means you need to keep searching, and when I send you off to do that, I send you off with love and knowledge that someone out there has what you’re looking for, it just wasn’t me.
Rebecca Kenny
February 21, 2022
It breaks my heart to see business owners who have spent their hard earned money, only to not get what they paid for, to be guilted into a sale and have their intelligence questioned. I believe in transparency and empowering business owners to be able to understand SEO and implement best practice, as well as ensuring business owners are receiving the right service by referring them onto others if I’m not the best fit for them.
Mirna Segal
February 19, 2022
I’m making the ethical move because, after years spent learning conversion copywriting, it became clear that online selling generally comes at the expense of the browsers and buyers. The primary techniques are rooted in persuasion and manipulation, when really, we should respect the buyers enough to give them the information they need and give them space to make an informed buying decision themselves.
Michaela Latavanha
February 18, 2022
I am making an ethical move because, as a web designer, many of my clients are being told that the only effective ways to sell their products include unethical and harmful sales tactics. It makes me sad that they are learning these tactics when there are more fulfilling, ethical ways of doing business that align with one’s personal values. So, I am making this pledge so I can ensure I avoid unethical business practice, and so I can help my clients do the same. It’s so easy so find alternative tactics that work just as well !
Kate Hurley
February 18, 2022
I’m making the ethical move because I want to feel good about my marketing & sales, and I want my clients to feel supported above all else.
Tina B
February 17, 2022
I am making the ethical move as it aligns best with who I am and the tone and content of the services I provide to my clients.
