Pledgees.
Simon Holden
March 14, 2022
We want our ethical values to resonate throughout our business, including how we market and sell our specialist blended soil. With a huge amount of green washing and lack of knowledge in our sector, it’s important to us to stand out as doing things differently.
Catherine Harris | Ipsa Consulting Limited
March 14, 2022
I want to be part of the solution. Ethics in business is a core value for Ipsa and the sales and pricing process is a big part of this – we want to lead the way and encourage others to do the same.
Leyla Alexander
March 8, 2022
I am making the ethical move because I believe in honest & transparent communication and will always put the person before the sale. I’m tired of the manipulative marketing tactics that I see – and have fallen for – and want to help spread the word that there is a better way to sell. By taking the pledge, I will be kept accountable for the way that I sell and market my business.
Jonathan Astor
March 8, 2022
Companies seem to be able to get away with pushing ads to us based on the a business model that if 99.995% won’t buy but 0.005% will. That kind of wastage and pollution just isn’t build on a humanistic intention but is ego-driven. Moving from that ego space albeit human needs to be carefully questioned, understood and healed and ads / ad world / consumerism are part of that same universe that involves truth, moving from grounded-ness and compassion.
Andrew Stark
March 8, 2022
I’m making the pledge because I’m getting older and grumpier. But with that comes wisdom; I see through lies easier and I’m less impressed by big words and glossy campaigns and meaningless promises. I despise waste and thoughtlessness. I value simplicity and authenticity. As a marketer, I’m not prepared to add to the unnecessary noise in people’s lives.
Becka Cruz
March 7, 2022
I am pledging to market ethically because I acknowledge my responsibility as a business owner and consumer to take care of the planet and want to encourage others to do the same.
Kim Marsh | The Open Book Company
March 6, 2022
I am making the ethical move because I believe (successful) businesses CAN be run ethically and I want to hold myself accountable to breaking the cycle of consumerism and putting people first. Always.
Kate Addicott
March 5, 2022
Typical marketing manipulation and persuasive tactics are lazy. We all deserve better.
Jennifer Weiner
March 4, 2022
As a person who has faced minor discrimination, I know the harm of anything that makes the world less accessible, less diverse, less inclusive, etc. Ethics is a huge part in that, and I strive to be as ethical as possible in my work and personal actions. This is a simple way to let current and future clients know what I stand for when I am marketing to them or for them.
Maria Ong
March 3, 2022
As a Funnel Builder & Designer who is constantly exposed and educated about various sales and marketing tactics, I want to be part of this change. I have always believed that we can choose to sell and market our products and services with integrity and transparency. We don’t have to rely on manipulative, psychological tactics to get a sale because products and services that truly provide value can do that effortlessly AND will speak for themselves. I pledge to be as transparent and honest as I can in my own marketing, and in educating my clients that there are better ways to sell and market their products and services.
