Pledgees.
Jess Drury
May 4, 2021
As a copywriter, I’m very familiar with all the fear-based, bro-marketing tactics and the stats that back them up. But it doesn’t feel good to sell that way and it doesn’t feel good to write that way for clients. Telling honest stories and building genuine relationships with the people we serve is how we create a world that feels good for the buyer and the seller.
Grace Baldwin
May 4, 2021
I’m making the ethical move because I’ve realized that waiting until I “have more time” to make my business ethical is a bullshit excuse. It’s time to do the work now.
Harriett Harpham
May 4, 2021
We are making the ethical move as honesty as one of our core values. We do what we do simply because we love doing it, we’re not interested in profiting off others. We charge what we need to charge to provide our service and enjoy life.
Katie Skelton
April 30, 2021
I am making the ethical move because I am fed up with feeling uneasy about all the sales and marketing tactics I’ve been told are “the only way”. The ethical move means I can approach sales and marketing with authenticity and transparency, two values that are huge for me.
Ange Cassidy
April 27, 2021
I am taking the ethical business pledge because I am fed up of seeing manipulative marketing tactics used on unsuspecting business owners. It’s time we cut the BS and show how to consciously market and consume.
Martin Sully
April 27, 2021
The ethical move matters to me. As a designer and communicator, leading people to do the right thing, and not just making a sale, is a conscious decision that I implore others to do. We only get one life, make it meaningful.
Wray Burgess
April 27, 2021
As I prefer to lead by example, I have chosen to align my business with The Ethical Move, as it best reflects ‘how’ we believe in doing business. Sales is NOT about amassing dollars. I’ve always found that sales IS about building relationships.
Enzo Dal Verme
April 23, 2021
I am making the ethical move because when a vegan business flourishes and engages a broader audience, customers’ money is redirected from unethical businesses toward a more sustainable economy that respects humans, animals and the environment.
Laura Doherty
April 23, 2021
I am making the ethical move as I am tired of being sold to in manipulative and unethical ways. I’m tired of feeling dirty when I make genuine recommendations to friends, family and readers of my blog because of the underhand tactics that big companies and well known influencers utilise. I want to be part of the solution!
Laine Baldocchi
April 23, 2021
I’m making the ethical move because I give a damn about our planet and the people in it. I believe in making genuine connections over garnering likes and subscribers. Transparency over manipulation. Realness (and messiness) over perfectionism. 💚
