Pledgees.

Asia Endicott

April 20, 2021

I am making the ethical move because I want to know that my business is growing based on an alignment of values rather than pressure and manipulation. I don’t want to build my success on deceptive get-rich-quick promises or by taking advantage of inadequacies, insecurities, or other negative approaches to marketing.

Ewa Laursen

April 20, 2021

I’m determined to keep empathy and honesty at the heart of how I make a living.

Christina Clark

April 20, 2021

I am making the pledge as my business promotes products and services, I don’t want to be a part of the problem.

Becky Lloyd Pack

April 20, 2021

As a growing business, I am taking responsibility for my part in changing the way that we sell products and services not only through my own marketing, but in also teaching a more ethical approach to those I serve.

Cardinal Marking

April 9, 2021

We are pledging to make the ethical move because we have seen the mistakes of those who came before us and do not wish to repeat them. We despise what it feels like to be pushed around, manipulated into hating ourselves, and deceived. So we pledge to do our very best to avoid ever making others feel that way. We believe in the power of ethical marketing. There are real problems with real solutions out there, and a real need to find each other. No “bro-marketing” tactics necessary! The people crave kindness and authenticity, and they deserve to have that from marketers and businesses alike.

Giorgia Moras

April 9, 2021

The ethical move reflected the exact feeling I had to be comfortable in doing marketing again. I am very tired of receiving tons of manipulative ways to letting me purchase bad quality products. I am convinced that with transparency, respect and fair communication, we can really make a difference. This is how I am willing to promote my services right now. Using the values I embrace in my work and in my life also to do marketing for myself. There is a huge need to share awareness against all the brainwashing marketing we have been used to live.

Jasmin Harrison

April 9, 2021

I am making the ethical move! I’m a copywriter with a background in social work who believes strongly in people’s right to choice, to be respected in all communication, and to make decisions based on fair, honest information and in their own time. I am committed to being part of the movement towards ethical marketing practices.

Suzi Banks Baum

April 2, 2021

What I sell is tangible experiences, sometimes through online learning, but mostly in-person. I notice when I fall into the trap of “marketing-ese” I move away from the language that I use when creating content and teaching. I want to bring the ethics that guide my teaching more into the present with my marketing. Thank you for helping me learn more of how this can happen.

Hope Nothhelfer

April 2, 2021

I believe people should both have and be presented with choice. Their consent should be taken into account and should not be coerced or manipulated to change their minds. People’s right to make a decision should be respected. This is what empowers people rather than taking away people’s power for financial gain.