Pledgees.
Stacey Brebner | Molly And Tom Ltd
April 19, 2022
I am taking the pledge because I believe meaningful connection is the future of business. I really dislike how people (with full stories, struggles and lives) are being reduced to metrics to be manipulated into purchasing things they do not need or that won’t truly serve them. I want to put people above the sale in my business, making make sure that my business is not causing any harm.
Ashley Barnes | Ashley Castle Barnes, LLC
April 17, 2022
I’m making the pledge after having so many predatory experiences that I have left nearly all coaching groups and have avoided hiring anyone for support because almost everyone I’ve encountered has been so pushy or sleazy. The stories I could tell! I’m so appreciative of those calling out these practices and to be among those publicly stating they won’t engage in anything but ethical sales and marketing.
Emma Sheridan | The Unbound Creative
April 16, 2022
Honestly, I don’t want to contribute to the mess of manipulative and icky selling out there. Transparency is here to stay—and it starts with us!
Lizzie Badger | Pro-Touch Movement
April 15, 2022
I am campaigning to bring consensual touch to all those who need it, raising awareness of our wonderful touch therapies and celebrating around the globe via local fundraising, volunteering and also touching the lives of others with acts of kindness. I believe in business as a force for good in the world.
Lisa Hall | Lemonberry
April 14, 2022
I am making a move towards conscious ethical business practices to help make the world a better place from the ground up.
Patrice Shumate
April 12, 2022
I am making the ethical move because we consume too much and are destroying the world we live in. We are taught to consume by the people selling the stuff and it has all gone too far.
Sam Agnew
April 11, 2022
We’re making the ethical move because we want to do our bit to stop unethical marketing practices. As we see a rise in consumers wanting to shop with ethical businesses it’s becoming increasingly critical that we are able to trust that marketing messages are coming from a truly authentic place.
Kelly Thibodeau
April 8, 2022
I believe that great marketing is about building community, delivering value and caring deeply, not false tactics based on scarcity, fake urgency, unrealistic promises and shallow delivery. I’m excited to be part of a community that’s committed to doing things differently!
Hugo Douglas-Deane
April 8, 2022
We need marketing that helps people make ethical choices, that doesn’t mislead or misrepresent the facts about ethical consumption and sustainability. And we need more inclusive and accessible representation so everyone feels seen.
Denise Atkins
April 7, 2022
I am making the ethical move because I believe people should have access to clear information that allows them to make the right decisions for them. I don’t want to contribute to a world where people are tricked into buying things they don’t really want or need.
