Pledgees.
Robin Reynolds | Ink & Alchemy
April 29, 2022
I’m making the ethical move because integrity and trust are important to me.
Angela Nikulinsky | studio Nikulinsky
April 29, 2022
I’m making the ethical move as it’s essential to operating a business in the 21st century
Elle Roberts | Rare Seed Agency
April 29, 2022
I want to respect my clients and potential clients more than tricking them to work with me. I’m fed up with the manipulative tactics most marketing professionals sprout. Having been guilty of them myself for a decade I want to be part of the solution now, rather than continue to contribute to the problem.
amabel narvaez | Bayani Journey LLC
April 26, 2022
I am tired of being sold in a manipulative way and vow not to do that to others.
Sofie Maes | So Virtual
April 26, 2022
When I started my business as a virtual assistant and copywriter one year ago, I followed some big marketing coaches on social media and they persuaded (read pushed) me into buying a very expensive online course with their manipulative copy tactics. They promised a massive change in my business, which, looking back on it, wasn’t at all the case. Only one week into the course and I felt something was really off. I dove deep into my own values and quickly learned I don’t want to follow in their footsteps and use pushy marketing tactics, nor write copy that makes clients feel guilty and creates this urgency of life and death. I don’t want to contribute to the marketing circus based on outward appearance, lies, bragging and toxic positivity. My business is based on meaningful connections and stands for authentic, honest copy with a personal twist. It is this personal touch, this unique and truthful voice and story that will ultimately draw customers to your business.
Izzy Lively | XO, IZZY
April 26, 2022
I’m a neurodivergent individual living in a world that was literally not built for me. The neurotypical standards of living do not meet the needs of too many neurodivergent individuals. I seek to level the playing field help neurodivergent people who desperately want to increase their quality of life learn how to adult and earn an income in a way that doesn’t compromise their individual needs.
Sandra Turkalj | ASIRA, digital marketing & business consulting
April 22, 2022
We should always have a bigger picture on our mind. Ethical business is the only way to make sustainable and better future for everyone. From small steps to bigger ones, we should all do our part. This is a pledge for The Earth Day.
Natasha Buckland | Natasha Buckland Online Business Management
April 22, 2022
I respect my audience and their journey and believe in transparent and uplifting marketing that feels good for both sides as well as being in alignment with the values I cherish.
Sara Asquini | L’Asterisco
April 21, 2022
We are making the ethical move because we feel the need of changing the way stores are conceived. We believe that materials need to be organic or natural, recycled or upcycled, with a short and traceable supply chain and the products ethically made.
Jess Sutton | The Green Creative
April 20, 2022
I’m making the ethical move because I don’t want to be another copywriter or content marketer who uses pushy, shameful tactics to get their clients results. I don’t want people to feel guilty for not purchasing, I don’t want people to feel as if their lives will end if they don’t purchase, and I’m really tired of charm pricing! Especially with such overconsumption happening, people should not be pressured into buying things they go onto regret. I believe in the power of education and gentle persuasion as a sales method, not guilt-ridden marketing.
