Pledgees.
Catherine Brown | Skilful Conversation Limited
October 31, 2022
As a small business owner, I really dislike having to compete with (or resist) pushy and unethical marketing. Especially in my field (coaching) when all sorts of promises are made. By making the pledge I am hoping that more ethical marketing will become the norm.
David Salmon | David Salmon Consulting
October 31, 2022
I am making the ethical move because I want to support purpose-led organisations. So I need to apply that to my own business. And as a marketing professional for 10+ years, I am tired of the constant noise and chasing for growth – it’s damaged my mental health, my wellbeing and wider society, even in the not-for-profit space.
Lisa Martin | The Thrift Folk
October 31, 2022
I have felt this way for a long time, and have always been about people and planet. I like to try and help solve problems in a way that feels right to me. It was have my previous business came to be to. I am so over society feeding us how one’s life should look, rather than how it feels. This seasons must haves, I want to help spread the message that you don’t have to compromise on quality and style when buying second hand pieces. In fact you will have a more meaningful home and wardrobe, instead of having what trendy or the same aesthetic you see in every other home.
Nici West | Lost for Words Copywriting
October 27, 2022
I am making the ethical moves pledge because I want to help make the world a better place for now and for furture generations.
Mary Knox Miller | Thought Leader Media
October 21, 2022
I want to embody the change I wish to see, to lead by example, to show others what I already know is true – we can grow thriving organizations while honoring the dignity and worth of everyone. But I also pledge to hold myself accountable – in daily decisions and goals set.
Molly Scanlan | Molly gets it done.
October 19, 2022
I am making the ethical move because I don’t want to be a part of the online business noise where things end up sounding like a pyriamid scheme!
Serenity Lumbard | The Uptown Secretary
October 15, 2022
I am making the ethical move because I am beyond tired of buzzwords, manipulation, group think problems that arise from unethical marketing and the imprints it leaves all around us in all areas of our lives, the consumerism, and so much more.
Mike Shaefer | Topshelf Digital
October 14, 2022
I am making the ethical move because I believe the only way to move forward with business in today’s world is to be transparent and honest with your customers and prospects. I strive for all of my business relationships to feel like friendships. I talk to my clients more than some of my closest friends on a day to day basis. We should be able to trust each other and build success together. I pledge to be transparent, responsible, and honest.
Ray Pastoors | LYF Solutions
October 14, 2022
We are taking the pledge, as we are committed to our and our client’s sustainable goals. As an ethical digital marketing firm, we are passionate about tackling environmental and animal welfare challenges. We’ve been a long-term supporter of renewable energy, our 97% DNA-related species The Orangutans, and our Aussie icon the Koala. By taking the pledge, we are locking in our promise to continue on this ethical path and encourage others to join us.
Kelly Pratt | Athena Village
October 10, 2022
I’m actually re-pledging. I wanted to restate my commitment to this stand for my business. It’s extremely high on my list of core-values. I’m revisiting my mission and vision this fall, and it is important to revisit how we sell along the way. My business invites others to sell inside of our community, and while I don’t tell people how to sell, I want to model how we as a company choose to do business.
