the ethical move

Pledgees.

Sarah Santacroce | Humane Marketing

September 27, 2022

Humane Marketing aims to spread the message about ethical business and marketing. It’s marketing for the generation that cares! We pledge to be ethical in all our communications!

Christina Paganelli | Drinkme Beverage Company

September 26, 2022

I am making the ethical move because I envision a world where nutrition is made simple and everyone has access to simple nutrition that can deliver life changing benefits. Every ingredient in our products breathes light and positive energy into our delicious creations. We have always used the entire plant in our products which provide a step in the right direction for personal and planetary health, wellness, and prosperity.

Helena Beck

September 26, 2022

I am making the ethical move because marketing needs to be understood from a cultural and historical perspective to dismantle the systemic factors that has contributed to the unethical marketing practices we see today.

Adam Kawalec

September 22, 2022

I’ve never liked the typical bro-marketing and scarcity tactics being employed online (or offline). I’ve always believed that people should be allowed to make informed decisions, based on authenticity and transparency. I personally believe that we can all benefit from buying smarter and for a more lasting investment. My intention is to offer sustainable change, both for the planet and for the individual; receiving a solution that lasts.

Katy Wakefield | MOVE YOGA

September 22, 2022

I am making this move because our company values are integrity, honesty, trustworthy, community, responsibility and inclusivity. We are tired of the mass consumerism and marketing that is driven by sales hungry unqualified and inauthentic people and companies and feel it is time to take a stand.

Karin Stobbe | Holistic Therapy

September 17, 2022

Change begins with ourselves. I try do to the best I can for the people in my (work) live and other areas in the world. Every living creature has the right to live a fulfilled life and be happy. And I do what I can, even though another person might think it is waste of time and money. I do what every I can. Often I hear that I can not change everything so “why bother?” I bother, because when everyone would “not bother” the world will never be equal for all. Never treat a living creature as if they are a “thing”, as if money is more important. There is enough in this world for everyone. The problem is that the very rich, the rich and the (above) average earners are so afraid to have a little less than before, that sharing for many of them is a big No No. So sad…

Linda Sammonds | Sammonds Marketing

September 16, 2022

I am making the ethical move because I want to be part of the solution, not the problem in modern marketing. I want customers to feel listened to, not manipulated, customers are humans that we can help and I want to be one of those helpers.

Sarah Van Hoy | Deep Medicine, LLC

September 14, 2022

I am making this pledge because it feels awful to be out of integrity in my marketing and I think it is important that there be a movement to deconstruct “toxic persuasion” … I am making this pledge because I believe we can all do better.

Shannon Bean Scalise | Book See Financial Group, PBC, LLC

September 12, 2022

I am taking the Ethical Move pledge because I believe that business owners and businesses seeking to drive positive change have tremendous influence on our planet’s and country’s futures together. Businesses support and shape local communities; communities together drive real and lasting change. I want my firm to be a part of and support aligned businesses and teams who “get” the profound importance of ethical, kind, honest, and values-forward business handling.

Akua Wood | Sheabutter Cottage LTD.

September 8, 2022

The use of products which have had no child labour in any part of the supply chain. Truth in labelling. A fair price paid for all ingredients and reflected in a reasonable scale price for our customers. Financial support to farmers’ co-operatives supplying the bulk of our raw materials We believe in empowering men & women We believe in ethical trading & supporting communities We believe in philanthropy before profit We believe in helping to make poverty history!

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