Pledgees.
Carmi Engelbrecht | Bath Chef
December 21, 2022
In our pursuit of a more deliberate way of living, we became obsessed with our impact on the world and how we can change this.
Brad Jones | Carefully Crafted
December 13, 2022
We believe in the power of marketing to influence people’s decisions, shape their actions and create meaningful change. However, we also understand that this power can be abused through manipulation or deceptive practices. That’s why we are taking a stand against unethical marketing tactics by pledging to practice ethical, transparent, responsible and honest marketing. We are committed to creating marketing that is truthful and beneficial, rather than manipulative. We hope this pledge will help start a conversation about responsible marketing practices, challenge our assumptions about how we sell, and ultimately lead to greater trust between consumers and businesses.
Paul Ligas | Paul Ligas Photography
December 9, 2022
I’m committed to my business being for the benefit of the environment and my community, and to be an ethical business means all of my dealings with people are ethically based, so I’m happy to pledge for ethical marketing.
Christine Powell Drew | Christine Powell
December 6, 2022
I am making the ethical move because I feel very uncomfortable with manipulation, and want to move towards a world where free thinking is valued.
Alberto Regis | Marketingly
December 6, 2022
I am fed up of bla bla bla and tactics… martech will not save the planet
Laura Rana | Khushi Kantha (Happy Blanket)
November 30, 2022
We are committed to putting the substance into sustainability – and this commitment drives every decision we make, as articulated in our Ethical Policy. We’re tired of brands bandying around terms like ‘ethical’ and ‘sustainable’, without explaining what they mean!
Sandra Camacho | Inclusive Design Jam
November 25, 2022
Let’s put an end to the silent norm of predatory marketing tactics. Customers deserve honesty, transparency and equity in access to solutions we offer. Anything less and we will only be reinforcing oppressive systems and proliferating patterns of unhealthy consumerism. I will adhere to inclusive, equitable and ethical marketing and sales practices that honor the person, not the sale. Even if that trading away a certain level of profitability.
Lewis McMorrow | Procare Pet Cremations
November 25, 2022
I believe that it’s important to provide consumers with honest and transparent information so that they can make their own informed decisions.
Sas Petherick | Self-belief School
November 25, 2022
As a coach, I take the trust and safety of my clients very seriously. I aim to be transparent in my pricing, clear about what I am offering and concrete about the results clients can expect. I undertake regular supervision, my practice is evidence-based and I share the lineage of my own education and learning. Coaching is self-regulated and so the responsibility is on individual practitioners to operate within an ethical scope of practice.
Jen Clark | Hosting With Heart
November 19, 2022
I am sick of seeing people lying and being lied to en masse for the sake of dollars. I want to see more marketing that is transparent, genuinely well-intentioned and delivered with humility.
