Pledgees.
Emily McCabe | Eb and Flo Digital Studio
July 29, 2024
The mission for ethical transparent, responsible and honest marketing is something I really align with and I want to pledge my business to operate ethically. It's been a shock to me since starting my business 4+ years ago how frequently I've met individuals, companies and even charities who I can see are being talked down to through complicated jargon, lied to and overcharged thousands by other agencies. It doesn't sit well with me and to me gives the whole industry a bad name. It's become a pattern I see so often that I firmly believe there needs to be change. I've been at networking events, been told by other business owners to increase prices, charge unnecessary fees and essentially take advantage of clients who don't know better and I find it upsetting that this is the standard for many agencies. I'd love to be part of a movement to help steer this change.
Samantha Aspin | Elite Funeral Services NW Ltd
July 26, 2024
We feel that the funeral service is an area where moral and ethical responsibility should be paramount. There are so many areas that require transparency, especially around pricing and options. We pledge to be ethical in all of our practice and ways of working.
Emily Stout | Shine Coaching & Consulting
July 23, 2024
Shine C&C is taking the Ethical Move pledge because authenticity, transparent communication, and integrity are lacking in business. I want to be part of the solution. I believe in creating true connection and brand loyalty, not by tricking people into buying clients' products or services through a confusing sales funnel. I despise the "hard sell." I get emails all the time from people who reach out to offer their products or services for my business. Their first email is friendly. When their emails receive no response, it often leads to a condescending note that implies I'm not serious about my business and that when I'm ready to focus on my business, give them a call. Gross! I have always believed that marketing is not selling… marketing is connecting. It is creating an authentic connection with a person or organization that you can empower to achieve their goals through your knowledge and experience. Authenticity and connection are everything to me!
Leona Röckner | leona.renee.rockner
July 20, 2024
For the past year I have been looking into the digital marketplace and felt like none of the practices I was exposed to are good enough for humanity or the Earth. Gotta start Somewhere. May need a community for support as I learn.
Abigail Glover | Abigail Rose VA
July 17, 2024
I am making the ethical move because i want to be part of the solution and not the problem.
emj rose | Crow Proudly
July 16, 2024
I am taking the ethical move pledge because, in a world where people are increasingly fearful of fraud, scams and AI, bringing with it a fear of things not being as they seem, it is ever more important to stand out by standing up for transparency, integrity and authenticity. Building trust is more important than ever.
Hazel Jarrett | SEO+
July 16, 2024
I’m taking the ethical pledge because it aligns perfectly with my core values. I believe in ethical marketing and value honesty and integrity in all aspects of my work. I am dedicated to being an ethical business owner, prioritising transparency and authenticity in everything I do. This pledge is a testament to my commitment to uphold these principles and continue to provide honest, effective SEO services that my clients can trust.
Valentina Grandesso | The Alternative Copy
July 12, 2024
I am making the ethical move because it's time to stop selling the overnight 50k months with icky sales techniques and playing on pain point marketing. I pledge for marketing that is consent-based and ethical.
Rachel Berry | Rachel Berry Studio
July 12, 2024
As a practitioner of implicitly manipulative mediums, I believe art & design has the power to change the way people speak, think, feel, respond & interact. As such, it is my moral obligation to educate & empower people about community, the environment and the human condition. I strive to make work that is functional, accessible & delightful in ways that respect human rights, human experience and human effort. My work is born from a place of empathy for the people I serve. I commit to telling the truth about the world by drafting a helpful code of public discourse and by creating work that encourages more laughter and joy. I pursue problems worth solving by manufacturing demand for things that are essential. I offer my help by addressing the environmental, social and cultural crises that demand attention. And I engage in open dialogue by prioritizing lasting and democratic forms of communication. By taking the pledge I commit to uphold these beliefs and ideals in everything I do.
Erin Andrea Craske | EFFORTLESS
July 9, 2024
I am convinced that only ethical companies can contribute to a better future and protect both the planet and society. Furthermore, only ethical businesses can achieve true sustainability. If we want to create a better world for future generations, we must consider ethics as the foundation of running a business.
