the ethical move

Pledgees.

Simone Anzboeck | Prosper Abroad Ltd

July 8, 2024

I’m taking the ethical pledge because I want to market the way I want to be marketed to: fair, transparent and ethical. I’m part of an industry where a lot of coaches use manipulation, false promises and scarcity tactics to lure in clients. I don’t want to be one of these coaches. I take the ethical pledge to commit to marketing ethically and transparently, raise the visibility of ethical marketing practices and keep myself accountable to improve my practices.

Laura Davis | Uptown Consulting LLC

July 5, 2024

Being born and raised in a high-control, coercive religious community has opened my eyes to how similar coercive tactics are used in business models. I am taking this pledge because I care deeply about people over profit and building an organization that advertises and markets itself using consent and facts, not coercion.

Eben Meyer | Cleantech Growthlab

July 4, 2024

I want to leave the world a slightly better place than I found it. That means communicating with honesty, acting in the best interests of the community, and helping audiences make the best possible decisions.

Meg Brunson | Just Marketing®

June 27, 2024

I'm taking the pledge because I've been doing the work for a few years and am always looking for opportunities to team up and collaborate with others who are doing marketing differently. My approach is "Just Marketing®" which reflects a commitment to justice through marketing that is ethical, inclusive, and accessible.

Jeannie Hutton | Jean Hutton Coaching

June 25, 2024

I want to be a business that makes the world a better place by offering services that are beneficial to others and not manipulate them into purchasing something that doesn't help them.

Margarita Makhota | the word witch

June 18, 2024

I'm taking the ethical move pledge because I believe in a world where we can thrive without having to use psychologically manipulative sales tactics to get others to give us money. I also believe that a fulfilling and abundant life is built on integrity. In our marketing, this means honoring each other's humanity. By marketing ethically, we actively refute the exploitation and individualism that are so normalized in our world. We resist and rebuild with love, care, and devotion to collective liberation.

Abbie Ironside | Abbie Ironside Photography

June 17, 2024

I am making the pledge to the ethical move because I strongly believe in being transparent and up front with all my clients. I never want to miss sell or manipulate my clients

Jasmine Pettey | JE PETTEY MARKETING LIMITED

June 14, 2024

I am making an ethical marketing pledge because I fundamentally disagree with pushy and overbearing sales tactics. I believe in respecting individuals' autonomy and ensuring that they make the best choices for their needs without undue pressure. This pledge reflects my commitment to respecting privacy, and communicating in a way that is inclusive, truthful, and clear. By not confusing or hiding information from our audience, and making everyone feel welcome, we create a more honest and transparent marketplace.

Nedra Rezinas | Nedra Rezinas Consulting

June 13, 2024

I am making this ethical move because I want to set an example for my community and client on how ethical marketing can be done.

Rachael Hunt | Reuseabox

June 13, 2024

We are making the ethical move because, at Reuseabox, we're trying to shape a better future for people and the planet. This means challenging assumptions (especially around reuse and recycling), creating conversations around greenwashing and being committed to transparency.

Follow our moves.

We will only use your email to send you newsletters for The Ethical Move. Read our privacy notice for more information.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
first name*
last name*
the ethical move