Pledgees.

Heena Rai |

July 18, 2026

I don’t want to charge customers with overpriced design services. Design companies are intimidating and daunting, overpriced. It is all about being honest and selling a fair service, so it is affordable for everyone. The heart of everything we do is about the people.

Tracey Wond |

July 18, 2026

Having worked to move a university to Principles of Responsible Management accreditation, I’d be a fraud not to pursue the same important morals in my own business. I’m passionate about being authentic and think it’s the right thing to do.

Gemma Carr |

July 18, 2026

I am making the pledge because I want to be doing business for good. I want to break down systems that oppress us and encourage us to market using methods that do not always help the consumer. I want to build trust with my clients and live up to my values.

Fabian Tijssen |

July 18, 2026

I believe in energy. We live and work in an interdependent world. To generate the best, it is not only ethical, but of key importance to trust and be trusted. The only way to cultivate the highest amount of energy for the good for all stakeholders is to be sure you make an impact on autonomic reserves (the balance between sympathetic nervous system and parasympathetic nervous system). The higher the reserves the better the collaboration. The more relaxed, the better the performance, health, vitality and success.

Claire Couchman |

July 18, 2026

I am making the ethical move to empower people with knowledge to live better and for good.

Damaly Shepherd |

July 18, 2026

I’ve been writing towards this in my business all year actually. Most of these tactics are choices that always makes me feel icky and through my anti capitalist training I was able to learn that it’s because of its ethics.

Claire Zwozny-Bestwick |

July 18, 2026

I prefer clear honest pricing that reflects my hard work, time and skills, along with the way I always try my best to ethically source my materials, tools and energy that power my small business

Ciara Bruton |

July 18, 2026

I have wasted so much money and time on offerings by online coaches and teachers who haven’t delivered value. Instead, it’s led to frustration, disappointment, self-doubt and confusion. I do things differently and was so excited to find the Ethical Move because it articulates what I wish was standard practice in online business.

Chris Thornhill |

July 18, 2026

Growth Animals are making the pledge as part of our move, to educate and improve the way that we do marketing, ensuring that it always remains human first, ethical and win, win, win. A win for our clients, a win for their customers and a win for society.

Bala Croman |

July 18, 2026

I have always been very aware of manipulative marketing and want to avoid that in my business . I want to sell with integrity and honesty.