Pledgees.
Jen Pavich |
July 18, 2026
I’m making the ethical move because I believe that consent matters in all things, including business. I want to stand with and support other businesses that care about equity, justice and inclusivity.
Jennifer Roy |
July 18, 2026
I am making the ethical move because I am tired of being manipulated into sales, and because I’m tired of living in a world that values economical growth at the cost of people, animals, plants, environmental well being. Because I believe in a better way, and want to be a part of the solution. Not through manipukation- that’s not a true solution anyway.
Darcy Cybolsky |
July 18, 2026
I have always used round numbers for my business because a) I don’t want to manipulate anyone. And b) It makes giving change easier when people pay cash. Watch the documentary series The Century of the Self to get a clearer picture of how marketing manipulations began and propagated.
Denise Davis-Gains |
July 18, 2026
I am making the ethical move to become part of the solution and ensure that we consciously support ethical brands, that we share offerings from a place of transparency and socio-culturally respectful well of deep commitment to our global community.
Holly Landis |
July 18, 2026
Because I don’t want to be part of the problem, making people feel bad for decisions they made under pressure and will inevitably regret. Because I want my clients to feel good about their marketing, whatever that looks like for them. Because a world where we all look and do the same in an effort to fit in removes one of the greatest joys – creativity.
Amanda Livingston |
July 18, 2026
The marketing profession has gone through some shady times over the decades and I’ve sometimes become a little disillusioned, but I’m encouraged to see a real movement towards more ethical practices. I strongly and passionately believe that marketers should use their psychology knowledge to bring about mutually beneficial transactions and relationships, not as a tool of trickery.
Josh Edwards |
July 18, 2026
For me as a creative agency, the client and business relationship is an amazing thing. You provide them with something they need and something they love, and you are rewarded for it. Being paid for work is amazing, but having an on-going relationship where you can really help them make a difference in their business is something quite amazing.
Mo Khan |
July 18, 2026
To advocate ethical marketing initiatives for the betterment of both community and enterprise: We apply the following for ourselves, the people we work with, and the people our projects are designed for… Ensuring that we are Earnest, Empowering, Educating, Expertise Led and always Elevating Values
Lorinda Hosseinbucus |
July 18, 2026
I believe that honesty might not make me rich in the short-term, but it will pay off and means I can sleep soundly at night.
Kate Tynan |
July 18, 2026
I live my life in an honest and transparent way and I run my business by those ethics. My pricing vary as I offer a bespoke service but I am clear and I am honest about costs from the first contact. My starting prices are clearly displayed on my website. I expect excellent customer service as a consumer and that is what I offer every one of my own customers.