the ethical move

Pledgees.

Chelsea Quint |

July 18, 2026

I have seen and experienced too much harm done through manipulative marketing and sales tactics – especially in industries that in theory exist to help people. I dream of a world where creators, innovators, entrepreneurs are well paid for what they create, and don’t rely on manipulation or false scarcity to make a living. Where making a living is a reality for everyone, and we can close the gap between the haves and the have nots, the creators and the consumers.

Barb Klein |

July 18, 2026

I am making the ethical move because manipulative marketing tactics have always made me nauseous and are not anything I want to be part of. I love the authenticity, openness, and honesty of this approach.

Anuj Dhanak |

July 18, 2026

Simply put, if we ethically source and ethically sell the inequalities in society would significantly reduce. People in the early stages of supply chains are the ones who suffer from ‘charm prices’.

Andrea Kay |

July 18, 2026

I am pledging to the ethical move because it makes total sense to me. My work isn’t about things, it is about using less and needing less. It is about investing your money in your health by eating real food, avoiding toxic chemicals and other pollutants while reducing your stress levels. If anything it is about consuming less, not more. I am about helping people to live their best lives without collecting shiny things that make us feel better temporarily. This is about change and change for the better.

Andrea Moerike |

July 18, 2026

I am making the ethical move not only because I am tired as you wrote it already, but because I deeply belive that it can and must work differently. We can sell good products that make a difference and we can do this in an ethical way!

Aileen Barz |

July 18, 2026

The world has changed. It has changed by companies and marketing. We have changed. And we can do it again. I am so tired of this unconsciousness, this manipulation and all time wanting more. Lets create the important and the inevitable.

Abigail Feil |

July 18, 2026

I am making the pledge because I teach these concepts as a conscious business coach, and have been so saddened to see people be manipulated by unethical marketing tactics. We can do better as an industry, and it starts with us!

Anneke Krakers |

July 18, 2026

Because I want to be transparent and integer.

Luisa Nino |

July 18, 2026

I once bought a super expensive course that was just a platform to keep selling things to me. They promised so much and they never updated the course. The facebook group was high-drama and non-inclusive. Then I kept seeing the same type of marketing over and over from “graduates” of that course.

Allison Marlowe |

July 18, 2026

I was part of the problem. I came into business from education and knew nothing about marketing myself. I was taught a particular way not knowgin there was another way, but I always felt uncomfortable. Very uncomfortable. When we know better, we do better.

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