Pledgees.
Claire Cullen |
July 18, 2026
We take an ethical approach across all our marketing and sales activity. The ethical pledge is a wonderful, (sadly well-needed) initiative that we are pleased to show our support for.
Paul Falk |
July 18, 2026
I was beginning to believe that how things have been is “just how it is” and that the sketchy parts of commerce would always be shrugged off as “that’s just business”, until I found this cause. I am pledging to make the ethical move because I am hopeful that if we can increase awareness around the issue of manipulative marketing, and demonstrate clear alternatives, the consumer will be keen enough to help change the way things are. And that vision feels like a piece of peace in this world.
Laura Gosney |
July 18, 2026
I am making the ethical move pledge because I’m tired of being manipulated into parting with money I don’t have, and being told there’s only one way to succeed or sell; a gross and icky way.
Janice Taylor |
July 18, 2026
I am making the ethical move because I am tired of people trying to sell me their secret recipes, you can do it like me too nonsense because there must be a better way to do business.
Lana Jelenjev |
July 18, 2026
I am disrupting the old patterns of pricing (and selling) to make way for more conscious and intentional one. Yes to change!
Thomas Wilson |
July 18, 2026
Because I strongly believe there are effective ways to sell online without using psychological tricks to get people to buy from me.
Kristen Channel |
July 18, 2026
I am a writer seeking to offer my services to businesses. I have experienced the frustration of being manipulated into buying online courses and ebooks though questionable sales funnels. I have paid “charm prices.” I have seen many penalize those who pay in monthly installments rather than in full, meaning those who paid in installments ended up paying 15, 20, 25% more in the end than those who paid in full. I am sick of the incestuous affiliate marketing circle jerk that is the online course industry.
Steve Mattus |
July 18, 2026
Manipulation is totally unnecessary. I want to make connections, build relationships and make good, clear, heart-centered decisions for how we move forward together. I believe that making the ethical move is a part of the big change involved in dismantling systemic racism, privilege, patriarchy, sexism, gender bias, and a host of other venomous systems.
Benedetta Ubezio |
July 18, 2026
We are making the ethical move because we want to be part of the change. As mothers of two wonderful kids and as photographers running a business, we strive to inspire future generations through our everyday choices. And one of the choices we want to actively make is to sell our services because of the value they provide to the people who purchase them, rather than selling in a manipulative way and indiscriminately to people who don’t necessarily need them. We hope that more and more people will start to actively be part of the solution by selling and providing services in a fair and transparent way.
Ismay Mummery |
July 18, 2026
As an ethical business owner I don’t like manipulative marketing or selling tactics and neither will my customers so I am happy to pledge to pricing with round numbers.