Pledgees.
Anna Darian |
July 18, 2026
I am making the move because unethical marketing promotes an addictive consumer culture where people make impulsive decisions in a state of vulnerability and desperation, often building a debilitating amount of debt in the process.
Rehnuma Choudhury |
July 18, 2026
Because I preach transparency and honesty in messaging for brands – so why would I want to be any different with my own prices?
Kate Carman |
July 18, 2026
As the Founder & Creative Director of a studio rooted in creating purpose-driven digital design, operating with transparency, integrity, and ethical values are extremely important to me. As an introvert, I’ve always struggled with the notion that sleazy sales techniques are the only way to succeed in business as they don’t resonate with me. I believe now more than ever we have the opportunity to reclaim and reshape the creative economy; to lead the way in creating good things for good people, and consciously choosing not to just contribute to the noise.
Brogan Micallef |
July 18, 2026
Can I just say that I wanted to scream “YAAAAAAASSSSSSS” when I found The Ethical Move? My whole philosophy around content + marketing is about doing content *your* way. That there’s no ‘shoulds’ and that you can be generous, tread your own path + still create epic content for your peeps. So the whole idea of ethical marketing fits beautifully. I’ve always felt icky about psychological marketing tactics and have struggled to price my products + services in a way that felt GOOD. The thing I love most about the ethical move is that it gives you the courage to stand up and say, “You know what? Manipulative marketing tactics are not cool + there’s a better way to grow your biz.”
Jodie Thackray |
July 18, 2026
I making the ethical move because I want to give my customers a great service with fair pricing!
Lauren Lovett |
July 18, 2026
I want to join the ethical pledge in an effort to support a moving influencer indstry and to support individuals within this industry to conduct themselvees with ethics, morality and an attitude to ‘sales’ that goes beyond just making a quick pound.
Lucy Whitehall |
July 18, 2026
I am making the ethical move because I want everyone who buys my services to have 100% clarity about their investment. I want clients to know they can trust me and my fee structure without any need to haggle or bargain or have difficult conversations.
Steven Johnson |
July 18, 2026
I aim to introduce a store to my site in the near future and I don’t believe in the manipulation that seems common nowadays to make a quick sale. I want to focus on providing value and authenticity over misleading my audience with the aim of a sale.
Katie Back |
July 18, 2026
Being an ethical and eco-friendly business we want to reflect our values in all aspects of our work, including our pricing strategy. We want to avoid using a manipulative approach and encourage other small businesses to get involved in a much more honest strategy.
Lou Blaser |
July 18, 2026
I can see and hate when it’s done to me and I don’t want to do the same thing!