the ethical move

Pledgees.

Lisa Townsend |

July 18, 2026

I pledge to the ethical move because I want to make genuine, honest, and authentic connections with the people I work with.

Lily Cameron |

July 18, 2026

I’m a copywriter and I’m making the ethical move because I’m tired of writing copy that manipulates people into buying. I believe in the entrepreneurs I work with and the services/products/programs they offer, so I want to help them make their impact (and make money!) by empowering their audience to consciously choose to buy from them.

Jackeline Rodriguez |

July 18, 2026

I am making the ethical move because many of my business colleagues have fallen prey to these tactics, as have I. As a content writer, I know that it is important to use my words ethically, and that is the entire backstory of how I got started. Therefore, taking this pledge and making the ethical move is the outward sign of the commitment I am making to myself and my clients to be a part of the solution via written words, and not contribute to the manipulation and sleaziness.

Kristen Achziger |

July 18, 2026

I’m committed to selling ethically and making sure my business is socially responsible!

Ruth Habermehl |

July 18, 2026

Because I want to have a cooperative relationship on an equal footing with my customers from the very beginning.

Chris Friedrichsmeier |

July 18, 2026

My prices are based on per square inch measurements (art). I round the cents up to the nearest dollar – which I consider ethical (I didn’t want to be scored though, so I put my comments here). My pricing changes in May and I will round up to the nearest 10 to be in alignment with your guidelines. Proud to be associated with your org!!

Kayleigh Nicolaou |

July 18, 2026

Myself, and the team here at Kakadu Creative, are making the ethical pledge as we came from a career in advertising and marketing that used manipulation and scare tactics to make people buy more things. We didn’t agree with it, hence leaving and setting up our own ethical design agency. Let’s change the narrative.

Karen Webber |

July 18, 2026

My business is built on bringing goodness to the world through good, ethical marketing. Anything I can do to extend those principles to the rest of my business is better for everyone.

Joanna Marie |

July 18, 2026

As a new business owner, I don’t want to start off my business with that mentality, and I seek to create a sustainable business with more than just making money in mind!

Jennie Dean |

July 18, 2026

I am making the ethical move as I want my business and the way it acts to reflect my values; to share wellbeing practices that help people find the ways that feel right for them; inspiring and encouraging others to find, develop and follow their intuition through holistic wellbeing and development; and that wellbeing shouldn’t be exclusive.

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