Pledgees.
Becky Kleive
July 2, 2021
I am making the ethical move because, as a new business owner, I have felt weak and vulnerable when presented with unethical marketing tactics and manipulation by business coaches and I don’t want any potential clients to feel that way with me. Ever.
Prasanna Nara
July 2, 2021
I joined the advertising industry as a wide-eyed 21 year old who wanted to change the world through marketing. I was full of creative ideas, had a knack for the data, and was ready to make a difference. I was ready to use the glorified CSR (corporate social responsibility) projects and turn them into messages that championed people and the planet. Messages to inspire Malaysians to be better and do better. It wasn’t long before I became disillusioned with everything I believed in. After 4 of our best campaigns got the boot (because there was no budget), numerous 15-hour days and nights, countless missed family dinners and events, arguments with clients who saw us as slaves to carry out their demands, I was out. Some people said I couldn’t handle the tough lifestyle. “It’s not for everyone”. I agree – no one should be subjected to such working conditions. I’m not ashamed that I only lasted 2 years at my agency. On the contrary, I’m proud that I had the guts to leave. I came to NZ to start a new life for myself and that’s when I was met with a community of like-minded individuals who showed me that my previous beliefs were real. It WAS possible to use marketing to make a difference. Conscious marketing for purpose-driven businesses, that prioritise people, planet, animals, then profit. Yes. This was a philosophy I could get behind. This felt like coming home.
Saskia Maas
July 1, 2021
I am making the ethical move as we all need to shop more consciously.
Maria Soleil
July 1, 2021
I am making the pledge as one way to show my commitment to purposeful, sustainable and ethical business practices
Emma Kennedy
July 1, 2021
Selling things people don’t want isn’t good for my business or for my customers. It’s critically important to me that I’m connecting people who are already passionate about the projects Im working on, not using cheap tricks and tactics.
Saskia de Feijter
July 1, 2021
I am making the ethical move because it comes natural to me and it’s the core of my business to teach intentional and conscious consuming and producing. But while I’m learning how to grow in my business and as a person, so many coaches and teachers take the marketing funnel route, this doesn’t fit my values. I need to stay focused on making conscious decisions that fit my values, be my own person and stay connected to offering fair and transparent products and services to my customers. Find my own way and learn from others. Also you are the average of the five people you hang out with most… I’m sure that also counts when it comes to ‘joining movements’. ;)
Sally Dear
June 25, 2021
I don’t want to scare or manipulate people into buying my products. I’d rather they buy less, buy well, and buy when they’re ready to do so.
Lou Jones
June 25, 2021
I am making the ethical move because we want to run our outdoor swimming retail business in a fair and honest way.
Kerry Gorelick
June 25, 2021
I am making the ethical move because I’m tired of manipulative, icky feeling marketing. I don’t want to send the same templated emails as everyone else just because that’s what everyone else is doing.
Katharine Miller
June 25, 2021
I am making the ethical move because I am frustrated and worried how many business owners and entrepreneurs are sold on the idea they must always invest to succeed, to the point of getting into debt.
