Pledgees.
Nicola & Haluk Gokalp
August 8, 2021
We are trying to run our business in a way which treats people, animals and the planet with kindness and respect. When we came across the Ethical Move it opened our eyes to the unethical practices involved in marketing which previously, as new business owners and learning things as we went along, we had just taken for granted as being the way things are done. Thank you so much! We are taking the pledge to show our commitment to challenging this norm.
Nona Jordan
August 8, 2021
Honesty is one of my top values — ethical marketing aligns with who I want to be and honors the people I serve.
Holly Greiff
August 8, 2021
I am making the ethical move because doing the right thing is the only way to live. Individually we are small but together we are mighty with the power to change the system.
Paul Scurrah
August 8, 2021
I am making the ethical pledge because I have seen the repercussions of these types of unethical marketing practices and I refuse to allow our company to be part of the problem.
Victoria Stevens
August 8, 2021
These are things we have always done as part of our business, because it is the ethical way to work. However, I’m increasingly noticing large corporations use unethical marketing tactics to trick customers into believing they are as ethical as smaller businesses who are genuinely trying to make a difference. They have seen the worth of the environmentally conscious and ethically concerned market and they are cynically making their unethical move into it. This makes it even harder for customers to differentiate. A community like this is needed now more than ever.
Mark Steadman
August 8, 2021
I believe in holding myself to a standard. I’m not saying I’m there yet, but that I’m committing to doing better, and keeping myself accountable.
Ellie Lloyd-Jones
August 8, 2021
I am tired of being told how to market when it doesn’t feel aligned to what I know feels uncomfortable as a consumer.
Elle Mead
August 8, 2021
We are making the ethical move as we see so much unethical behaviour in our industry and we want to make a change.
Bernhard Wieser
August 8, 2021
It is plain to see that many things are not working in our modern world, the whole system needs a change. We all have to do our best to make a difference.
Jessica Rush
August 8, 2021
I make the ethical move because, as a copywriter and marketer, I know how powerful words can be. There’s nothing reprehensible about calling attention to what you do. But many companies distort their communications, consciously or unconsciously, through manipulative mechanisms and content-less verbiage. I want to educate them about this and help them communicate differently with their stakeholders: honestly and in line with their personal values.
