Pledgees.
Jen Burgess
August 31, 2021
I am ready to make the ethical move because I am an entrepreneur and a consumer in an oversaturated online space, and I am exhausted by the barrage of emotional manipulation being used by my peers (sometimes even unknowingly or subconsciously). I don’t want my clients, students, or customers to feel how I have felt. I just want to show up and put all my cards on the table, share my work authentically, and build real relationships and a supportive creative community.
Nancy Pryor
August 31, 2021
I am making the ethical move because I believe that honest and upfront selling is necessary to being on purpose in my business and my life.
Kati Thomas Steele
August 26, 2021
I am building a company based on trust. We seek to be above reproach. We are willing to scale slowly to ensure a higher commitment to our customers, the customer experience and relationship. These strategies will help me do this.
Alison Clayton-Smith
August 23, 2021
I am starting with the ethical move because it is important to me that my business is founded on my personal values of integrity, compassion & sustainability. In setting up my business I have been conflicted over some of the strategies I have been advised to use to be successful. I literally breathed with relief when I came across the pledge! Now I can work on building a business that has a positive influence on the world.
Chelsie Baldwin
August 17, 2021
How we sell absolutely matters. With moral principles becoming a scarcity I love that “the ethical move” is encouraging us to live with business integrity. Just think if we all joined the movement and began to live above reproach, what a difference we could make! Making a sale should be based on respect, honesty, and fairness. I am in, and I hope you are too!
Melissa Hobson
August 16, 2021
As a copywriter and PR consultant helping for-purpose and sustainability organisations with their comms, I want to practice what I preach. I’m always looking for steps I can take to improve my impact so taking the ethical move pledge seems like a great step. I’m looking forward to learning how I can improve further.
Christie Taylor
August 14, 2021
I am making the ethical move because I recently branched out into entrepreneurship and found the old, tired manipulative ways of marketing out of alignment with my core values. I’m glad that value-based approaches to growing business and wealth are being restored and becoming the norm. I’m looking forward to learning the ethical ways I can market my media prep services successfully.
Dana Schuler Drummond
August 13, 2021
Our business is in a rapid expansion phase. Realizing I need to up our game, I have researched many current marketing techniques and wondered, “Is this REALLY how the world works?” The Ethical Move is a breath of fresh air. You’ve provided me with the words to explain WHY these techniques feel icky and why I don’t want to use them, even if it means I will never “trend.”
Alicia LeBlanc
August 13, 2021
Ethical considerations should be at the heart of any new business, and taking the pledge is a way to outwardly express the engagements that hold personally and professionnally.
Thom Baker
August 11, 2021
As we grow as an ethical and sustainable brand consultancy we want to practice what we preach, and demonstrate that we believe in ethical practices in our own marketing.
