the ethical move

Pledgees.

Dana Samuel | Dana Samuel / Poire+Linden

December 10, 2023

With the proliferation of so many online business and so many offers, I’ve seen friends get sucked in by unethical marketing tactics. As I set up my own business, I’d like to set myself apart with a focus on ethics. In addition, by joining other ground (like RGD Canada), it further emphasizes the importance of ethics in business as well as marketing…. It feels right!

Maude Poirier-Caron | Maude Poirier / Poire+Linden

December 10, 2023

I am taking the ethical move pledge because I highly value transparency and honesty.

Amelia Chubb | Koha Marketing

December 10, 2023

I pledge to continue championing marketing as a force for good, and a force for our oceans – raising the profile of much needed ocean conservation.

Amy Pedid | The Sage Mages – Inclusive Branding

December 10, 2023

I have seen first-hand the successful impact of inclusive and ethical design. It’s principles have given me, my team and my client’s tools to easily share purposful ideas and products.

Nick Wilmot | Graphnic Media Ltd.

December 10, 2023

We are making the ethical pledge because we believe in a vision of a fairer and more equitable world. We strongly believe our clients should choose to work with us because we can help them further their cause, rather than because of our sales techniques.

Monique Oberholzer | Byte Copywriting

December 10, 2023

I want to be part of the solution, especially as a copywriter. I don’t want to be sleazy, lie, or make something sound better than it is. I want my work to contribute to helping people make the best decisions for themselves instead of making them feel like they’re not good enough.

Gabriel Roberti de Siqueira | Core Branding

December 10, 2023

I am remaking my whole website from scratch to focus specifically in ethical, sustainable design, for a better world. I’ve recently took that as a calling and I’m fully committing to it.

Marina Waters | Moston Cycling Walking

December 10, 2023

I am making the ethical move to reduce waste and CO2 emissions and to enable others to walk or cycle more

Marie Kenny | Marie Kenny Coaching

December 10, 2023

Ethical marketing is unfortunately not the norm yet. I have been sold to in unethical ways before, and been taught unethical sales tactics which I’ve never felt comfortable using with my clients. It is refreshing to see this movement in an online business world obsessed with profit. My hope is that this will give prospective assurance that they are deeply respected and looked after regardless of their decision to work with us or not.

Kate Martignier | A Real Green Life

December 10, 2023

Every choice we make about how we conduct ourselves, how we behave toward ourselves and each other, is a vote for the kind of world we want to live in. How we peddle our wares is no different.

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