Pledgees.
Rei Liddle | Pequena
December 10, 2023
I am making the ethical move because sustainability is one of my core values and I want to make sure that as I launch and grow my business, I am always put integrity and honest at the forefront.
Will Newitt | Natural Edits
December 10, 2023
I believe there is another way to do business, and this appeals to my rebellious side.
Karen Wells | Indigo Nine Website Design
December 10, 2023
I pledge honesty and transparency within my web design business – with clear pricing, communication, and policies that respect client data. I want to create excellent digital experiences that feel good for both my clients and their customers. I am committed to making a positive impact and setting the highest standard of ethics within the web industry.
Adrian Otto | WPG Property Management
December 10, 2023
We value integrity and only market what we will deliver, no more, no less! It’s time to remove the false promises from property management—that’s why we pledge to be transparent and open.
Sarah Mellen | The Jack & The Ace, LLC
December 10, 2023
I’ve worked as a packaging designer on CPG and brand building for 20 years. About 10 years ago I went into Duane Reade after working on a Colgate project and just stared in awe at the hundreds of Colgate products already in existence wondering, what am I doing?! All I do is help people create more waste. I made a pivot and started researching and utilizing more sustainable materials and looking for clients that aligned with my values. As my career evolves this has become more and more of my focus.
Holly Christie | This Demanding Life
December 10, 2023
I am making the pledge because I believe people should be marketed and sold to fairly. That it’s not ok to overpromise and under deliver and it’s not ok to market in a way which makes people feel they’re missing out because they can’t afford it. I believe there’s a market for everyone and advertising should be fair, honest and with integrity.
Anika Samples | Incandescent Creative
December 10, 2023
I worked in traditional marketing for 10 years and after undergoing a spiritual awakening, I became more conscious of the state of my nervous system and how easily it can become dysregulated from the constant barrage of urgent language and insincere “offers” of standard marketing tactics. I realized that these practices take advantage of this subtle dysregulation to sell, and could no longer support these dishonest methods.
Desiree Bhullar | Naked Digital
December 10, 2023
My entire business is based on being authentic, transparent, honest and ethical, hence the name Naked. Working exclusively with small businesses, it’s frustrating to see them being bamboozled into contracts or paying for services not essential to them. I am taking the pledge to establish myself as a positive influence in the world of ethical marketing.
Naiʻa Lewis | Salted Logic, Naia Lewis, and iMahina
December 10, 2023
As a mother, creator, healer, and artist I want to see my actions make substantive changes in the cultural and socio-economic landscape within a generation. As an Indigenous woman business owner, I am committed to increasing the health and resilience of my community through my work.
Laura Doherty | Laura Doherty Ceremonies
December 10, 2023
I am making the ethical move as I genuinely believe in a people-first approach to business. I believe in communicating and educating people inclusively, truthfully and clearly so that they can make informed choices. Because as a death doula and celebrant, I work with people at some of the most vulnerable times in their lives, and the way I work is so incredibly aligned with this pledge.
