Pledgees.
Paul Ligas | Paul Ligas Photography
July 18, 2026
I’m committed to my business being for the benefit of the environment and my community, and to be an ethical business means all of my dealings with people are ethically based, so I’m happy to pledge for ethical marketing.
Christine Powell Drew | Christine Powell
July 18, 2026
I am making the ethical move because I feel very uncomfortable with manipulation, and want to move towards a world where free thinking is valued.
Alberto Regis | Marketingly
July 18, 2026
I am fed up of bla bla bla and tactics… martech will not save the planet
Laura Rana | Khushi Kantha (Happy Blanket) Community Interest Company
July 18, 2026
We are committed to putting the substance into sustainability – and this commitment drives every decision we make, as articulated in our Ethical Policy. We’re tired of brands bandying around terms like ‘ethical’ and ‘sustainable’, without explaining what they mean!
Sas Petherick | Self-belief School
July 18, 2026
As a coach, I take the trust and safety of my clients very seriously. I aim to be transparent in my pricing, clear about what I am offering and concrete about the results clients can expect. I undertake regular supervision, my practice is evidence-based and I share the lineage of my own education and learning. Coaching is self-regulated and so the responsibility is on individual practitioners to operate within an ethical scope of practice.
Sandra Camacho | Inclusive Design Jam
July 18, 2026
Let’s put an end to the silent norm of predatory marketing tactics. Customers deserve honesty, transparency and equity in access to solutions we offer. Anything less and we will only be reinforcing oppressive systems and proliferating patterns of unhealthy consumerism. I will adhere to inclusive, equitable and ethical marketing and sales practices that honor the person, not the sale. Even if that trading away a certain level of profitability.
Lewis McMorrow | Procare Pet Cremations
July 18, 2026
I believe that it’s important to provide consumers with honest and transparent information so that they can make their own informed decisions.
Jen Clark | Hosting With Heart
July 18, 2026
I am sick of seeing people lying and being lied to en masse for the sake of dollars. I want to see more marketing that is transparent, genuinely well-intentioned and delivered with humility.
Kate Dunne | Kate Frances Designs
July 18, 2026
I am making the ethical move because selling shouldn’t be pushy, sleazy or manipulative. I’m sick of being pushed by limited time offers, and misleading marketing. I made from the heart and want to sell the same way. Be part of the change
Caitlin Job |
July 18, 2026
I am making the ethical move because our consumer culture is harming the planet and its inhabitants. I want to be part of the solution. Not the problem. And I believe that transparency, responsibility and honesty are key to changing the world.