Pledgees.
Heather Grant | Written By Heather
July 18, 2026
I am making the ethical moves pledge to hold myself accountable as a transparent, considerate, and conscious business owner and consumer.
Catherine Ekkelboom-White | Wild Connections Photography
July 18, 2026
My clients deserve to work with the person who is best suited to help them achieve their goals. If that’s not me, I’ll be 100% honest, and refer them to someone who is a better match. I believe in working locally, and supporting other local businesses too.
Alison Rakotonirina | Life Work Purpose
July 18, 2026
I first came across you a few years ago when I was getting lots of advice on pricing a coaching program. Including the “early bird” and discounts with funny numbers. It didn’t set right to manipulate the people I am trying to support.
Leonie Keiper | fernfokus
July 18, 2026
Authenticity, transparency and honesty are necessary values for a world as we imagine it. We are convinced that marketing will be a part of this. But marketing also works with ethical values. Unethical practices, which are unfortunately still too often celebrated in the industry, should be a thing of the past. Ethical marketing should not be an option but a necessary requirement.
PRISCILIA GUILLOT | Priscilia Guillot
July 18, 2026
I’m making the ethical move because I want to help businesses (mine included) grow and earn money in a respectful, non-deceptive way.
Hari Baumbach | Essencify Design
July 18, 2026
I am making a pledge to ethical marketing because I want to help to move to a more transparent, responsible, and honest way of doing marketing. There are far too many coercive and manipulative approaches out there that mislead or take advantage of consumers. By committing to ethical marketing, I will ensure that my marketing activities are honest, authentic, and respectful of consumers. I will strive for transparency in my marketing practices and will always strive to help my clients do the same.
Zoe Burnett | Vanilla Chic LTD
July 18, 2026
We’re committed to communicating openly, honestly and transparently with our customers, we believe this is integral to building customer trust, loyalty and our brand. We want every customer to be confident about what they’re getting when they shop with us.
Linda Misiura | Linda Does Design
July 18, 2026
I am making the ethical move because I care about the clients I work with. I’m tired of hearing there’s a magic way of making money when it’s really about kindness, listening, and transparency.
Amanda Suutari | Milkweed Fine Art & Design
July 18, 2026
I am making the ethical move because I believe business has a role and responsibility to play in doing things differently, in creating pathways towards supporting socially responsible and regenerative practices that will make it easier for other businesses in the future.
chloe Richardson | Chloe Richardson Creative
July 18, 2026
Design is a funny business, with ideas being used as inspiration or sometimes just blatantly stolen. I pledge to remain authentic in my design, and uphold my promise to offer quality unique design and not simply mockup a logo in canva and upsell at a premium.