Pledgees.

Sabine Harnau | From Scratch Communications B.V.

July 18, 2026

As ethical communication experts, we need to take a stand for great copy and design and against customer manipulation. Research, empathy and a strong message will always win!

Tena Lavrencic | Thinking Threads

July 18, 2026

I started my content writing business to support businesses and organisations making an actual change. As someone genuinely passionate about sustainability and ethics, I also apply these principles to my business. This is why I’m taking the pledge!

Geordie Anderson | Stiles Hosting

July 18, 2026

I am making the move because I don’t believe in unscrupulous marketing tactics, I’m tired of seeing people be sold things they don’t need because of their lack of knowledge of an industry and just generally hope to be part of something which will promote a healthy attitude towards internet use.

Danielle Heyns | The Embodied Dreamer

July 18, 2026

I am making the ethical pledge because as an embodiment coach copywriter for coaches, I want to play my part of making this world a better place – not from the sidelines, but from the inside out. As copywriters, we have the power to kick start the next generation of copywriting.

Ronie Walters | Ronie Walters

July 18, 2026

I am making the ethical move because I believe in treating people as autonomous decision makers who deserve to have accurate and timely information.

Bruno Sade | Bruno Sade

July 18, 2026

I’m making the ethical move because I want my marketing to feel good both for myself doing it and for those on the receiving end, without it triggering fear of missing out, anxiety, feeling pushed or pressured, etc. As I’ve learned from George Kao, the way I market my services is going to reach far more people than those who will actually become my clients. Therefore, this proves why the idea that “the end justifies the means” (“using manipulative marketing is ok because it’s for the noble purpose of the actual work I’ll do with those who will become my clients”) creates more harm than good.

Andrea Boughton | Beehive Green

July 18, 2026

I am making the ethical move because I’m tired of seeing people put pretty before purpose when it comes to branding. I think endless digital content being pushed out to get noticed is detrimental to the planet and want to see more people aware of their digital footprint.

Bec Thexton | Social Thought

July 18, 2026

I believe in non-coercive marketing, transparency and authentic business practices. We’re all human at the end of the day, so my business works with aligned partners who do good in this world.

Helen Chambers | Evolve Flowers Ltd.

July 18, 2026

I am joining the ethical move as this is the only way to make a difference when it comes to growing a sustainable business that is build on a strong foundations of trust and loyalty with our clients. There is too much pushy tactics and fake incentives out there that have only one goal: make loads of money, fast. We are here to create positive impact while building sustainable and profitable business.

Paul Jardine | Root Web Design Studio

July 18, 2026

I support The Ethical Move’s cause for taking responsibility to the way we promote our businesses online and rebelling against rampant consumerism. I am saddened by the many unethical practices that have become the norm for doing business in the digital age but seeing organisations such as The Ethical Move provides me with hope that other business owners want to also do things in a more positive way.