Pledgees.
Carmi Engelbrecht | Tsontso
July 18, 2026
At Tsontso, we recognize the impact that our actions have on our customers, our employees, and the planet, and we are committed to operating in an ethical and responsible manner. We believe that it is our responsibility to create a positive impact in the world and to be part of the solution to some of the challenges facing society today. Through this pledge, we hope to demonstrate our commitment to ethical business practices, sustainability, and social responsibility. We believe that by doing so, we can make a meaningful difference in the world and contribute to a better future for everyone.
Leanne Knight | Authentic Vision Media
July 18, 2026
I want to assure my clients and other business owners that I am committed to ethical business practices and marketing. I want to be a part of a community that is committed to learning, growing, and accountability.
Kirsty Waite | The Ethical Coaching Company
July 18, 2026
I want to create a safer, kinder industry that I operate in. I’m sick of seeing the fall out of people being manipulated and missold to by people with zero integrity.
Sam Foster | The Wild Lifers
July 18, 2026
Integrity is contagious. The more that we behave like a community that cares for one another and the world around us, the better off we will all be. In a world where business is exploitative, making the choice to behave ethically and with integrity matters more than ever.
Maggie Spizzirri | Moxie Marketing Inc.
July 18, 2026
I am making the ethical move because authenticity and heart is at the core of our own movement. Finding purpose in your passion is what we believe will make a change in how people interact online by putting kindness first.
Aubrey McShan | The Copy Sloth
July 18, 2026
Manipulation runs RAMPANT in the coaching and online course industries. Between fake scarcity and unrealistic income claims, the market really has a lot of work to do to catch up when it comes to working FOR the consumers.
Yessy Martinez | CULTURA
July 18, 2026
As two queer Latinx womxn, we are committing to making an ethical move towards sustainable business and personal culture by cultivating diversity in the workplace and educating marginalized communities on topics such as; mindfulness, entrepreneurship and justice.
Heather Read | Read + Co Books
July 18, 2026
I would like to see these principles folded into core business practice: inclusivity, kindness (to people and the planet), community-rooted progress and social consciousness.
Laura Walker | Fresh Solutions HR
July 18, 2026
In a corporate world I feel it’s very important to be transparent with clients and customers. I provide up front costs, quotes and guidance. I love the idea of the ethical move.
Kathryn Mitchell | Staffordshire University
July 18, 2026
I am making the ethical move because I believe in taking greater care in the protection of our consumers, avoiding manipulation and unethical messaging.