Pledgees.

Willie Finklin | PM3 University

July 18, 2026

I’m making the ethical pledge because treating others with fairness and respect is very important to me. I strongly believe in providing value to everyone, regardless of their budget or financial status. I strive to conduct my business in an ethical and morally responsible manner, where integrity and honesty are my guiding principles. Ultimately, my aim is to offer maximum value at an affordable price, while maintaining transparency in all my dealings.

Lizzie Thurgood | Lizzie Thurgood Photography

July 18, 2026

I am making the ethical move because although it’s in the early stages, I want my business to be as ethical as possible, and completely honour my clients first and foremost.

Jenn Hume | Hell Yeah Tech

July 18, 2026

I am making this pledge as I am autistic and find it really hard to know what to believe in a world full of slick marketers. I find unethical marketing to be explotative and ableist.

Chester Beard | Salish Sea Consulting

July 18, 2026

I don’t like sounding salesy in my copy. And I want others to feel comfortable with the copy I write for them. My work is about making connections not conversions. So my copy reflects that focus. We want to make true connections and not just be sold to.

Lucie Gray | Lucie Gray Creative

July 18, 2026

Consumerism dosen’t work. Governments and large corporations need to change. But they won’t unless they see the everyday small business make those shifts and still be profitable.

Sarah Charters | Office Magazine

July 18, 2026

Running an honest business is important to me – I treat my clients the way I would want to be treated.

Rionach Aiken | Rionach Aiken International

July 18, 2026

I am making the ethical move because I want to build a business centred around connection, equity and integrity. I acknowledge there is a ton of ongoing decolonisation to to – both inside me, in my business practices and in what I give support to (or don’t). I’m here for this journey.

Kovacs Melanie | Joy Works

July 18, 2026

I am making the ethical move because I’m tired of toxic marketing. I want to live in a world where marketing is helpful, inspiring, educating and helps us build connection, community and belonging.

Christy Foust | Living Daringly

July 18, 2026

I am making the ethical move because normally I hate being sold to. It feels yucky and manipulative. I want to create a marketing and sales environment that centers relationships and our connection as humans.

Solana Payne | Soli Web Design

July 18, 2026

I pledge to the ethical move because I want to market in a way that will have a positive impact socially and share content that is of ethical nature. If I can do that I have taken action rather than be complicit in the current stance of marketing.