Pledgees.

Jennifer Weiner |

July 18, 2026

I dislike the practices that are outlined on this site when used in ways that manipulate so strongly. I avoid using them myself, and I want others to know they can trust me to NOT try to sell them things they neither need nor wat. I find this a great way to show others that I am trying to create an inclusive presence on my small corner on the web and more.

Niki Hutchison | Niki Hutchison Limited

July 18, 2026

I’m making the ethical move because I’m tired of seeing unethical sales and marketing practices online – often from people claiming to be ethical! I want to be part of the solution, proving that marketing can be done ethically and in ways that benefit both the seller and the purchaser.

Rosemarie Philip | Philip Consulting, LLC

July 18, 2026

I am taking this pledge because harm is being done in the coaching industry and I want to be an activator of change by modeling responsible marketing in my field.

Larry Brangwyn | Ethical Pixels

July 18, 2026

Some companies talk a big game about embracing noble ideals, or doing the right thing, but fall short of actually understanding or living their brand values. For some, it’s just words. A marketing gimmick. Not for us. We wanted to be better. As such, our mission became more and more about being ethical. Doing the right thing, even if it wasn’t the easiest or most convenient for us. Doing right by our clients, partners, and the users who would interact with the things we built.

Marta López | Marta López Ramos

July 18, 2026

I am making the ethical move because many people are being lied about how easy it is to make money online and to set up a business. I’m tired of magic formulas that make people poorer and with a sense of failure and disappointment.

Meg Kendall | Meg Kendall Copywriting

July 18, 2026

My entire business is about “being part of the solution” — I write for Climate Tech brands and mission-minded SaaS companies. This pledge is a logical and obvious move for me.

Effie Imam |

July 18, 2026

This world must change, and marketing can help change it, as long as it is done in an ethical way. I want to be part of that change, using my marketing expertise for a good cause.

Lisa Burford | Lisa Burford

July 18, 2026

By making the ethical move, I am striving to create sustainable change. I only want people to work with me if they feel that what I offer is right for them, not through manipulative marketing, shaming, or humiliation. I am committed to providing a service or solution that meets the true needs of a business. I believe that trust and genuine relationships are essential in order to move forward. To this end, I strive to educate others so they can make informed decisions and I aim to lead by example.

Carmi Engelbrecht | Bath Chef

July 18, 2026

In our pursuit of a more deliberate way of living, we became obsessed with our impact on the world and how we can change this.

Brad Jones | Carefully Crafted

July 18, 2026

We believe in the power of marketing to influence people’s decisions, shape their actions and create meaningful change. However, we also understand that this power can be abused through manipulation or deceptive practices. That’s why we are taking a stand against unethical marketing tactics by pledging to practice ethical, transparent, responsible and honest marketing. We are committed to creating marketing that is truthful and beneficial, rather than manipulative. We hope this pledge will help start a conversation about responsible marketing practices, challenge our assumptions about how we sell, and ultimately lead to greater trust between consumers and businesses.