Pledgees.

Caroline Sumners | carolinesumners.com

July 18, 2026

I have moved to a more ethical approach because I am tired of seeing business owners sold something that they don’t need, or being sold a service that is not going to solve their problem. So many stories of business owners being taken advantage of when they don’t understand all the elements they need to do.

Narn . | TweetingByHand

July 18, 2026

I’m fed up of having to 2nd and 3rd guess what is right and what is true – marketing, sales and social media (including politics) should be honest and responsible. Stop selling an ideal and be authentic and helpful.

Adam Bates | People & Planet Content Writing

July 18, 2026

A few months ago, I made the biggest financial investment I’d ever made in my own professional development. I was left bedazzled by the generous promises of guaranteed success, and thrilled to have found support that matched my values. But… It didn’t turn out as expected. Although they were nice people, I realise now that they didn’t make the effort to delve into their methods and expertise in detail to check if they were actually a good fit for me. There was also a degree of pressure to engage in practices that I deemed unethical in order to gain personal success. I’ve learnt a lot and hope they have to. I’m committed to making sure my future clients are authentically heard, understood and accommodated for. And, if somebody else is a better fit for them, I’d be excited to pass on the recommendation.

Jane Suter | Red Tiger Consultancy Ltd

July 18, 2026

Red Tiger Consultancy delivers workplace coach training. I am taking this pledge because I am fed up with the tactics used by organisations to sell their product such as charm pricing, price priming, emotional manipulation etc. It is important to Red Tiger to be truthful, inclusive and respectful to our potential clients. Importantly we will only sell a person a course if it meets their needs.

Kira Shaw | Kira Social

July 18, 2026

In my experience as a marketer, I am frustrated by traditional, manipulative marketing tactics. I want to do better for people and the planet through my skills and work in social media marketing.

Courtney Hager | Courtney June Design

July 18, 2026

I’m making the pledge to shift my marketing ethically because we all deserve transparency. Relationships grow stronger and deeper with honesty. And the connection between two forthright people is beautiful and inspiring.

Wendy Evans | Wendy’s Embroidery Box

July 18, 2026

I am making the pledge because I don’t believe in unethical sales practices, I make personalised products for people (often people with children or babies) and I want everyone to feel empowered to purchase ethically and for me to always use ethical marketing.

Kat Gal | No Hustle Freelancer

July 18, 2026

I’m taking this pledge because I’m tired of lies on the internet and the capitalistic pressure.

Lisa Martin | The Thrift Folk

July 18, 2026

I have felt this way for a long time, and have always been about people and planet. I like to try and help solve problems in a way that feels right to me. It was have my previous business came to be to. I am so over society feeding us how one’s life should look, rather than how it feels. This seasons must haves, I want to help spread the message that you don’t have to compromise on quality and style when buying second hand pieces. In fact you will have a more meaningful home and wardrobe, instead of having what trendy or the same aesthetic you see in every other home.

David Salmon | David Salmon Consulting

July 18, 2026

I am making the ethical move because I want to support purpose-led organisations. So I need to apply that to my own business. And as a marketing professional for 10+ years, I am tired of the constant noise and chasing for growth – it’s damaged my mental health, my wellbeing and wider society, even in the not-for-profit space.