Pledgees.
Catherine Brown | Skilful Conversation Limited
July 18, 2026
As a small business owner, I really dislike having to compete with (or resist) pushy and unethical marketing. Especially in my field (coaching) when all sorts of promises are made. By making the pledge I am hoping that more ethical marketing will become the norm.
Nici West | Lost for Words Copywriting
July 18, 2026
I am making the ethical moves pledge because I want to help make the world a better place for now and for furture generations.
Mary Knox Miller | Thought Leader Media
July 18, 2026
I want to embody the change I wish to see, to lead by example, to show others what I already know is true – we can grow thriving organizations while honoring the dignity and worth of everyone. But I also pledge to hold myself accountable – in daily decisions and goals set.
Molly Scanlan | Molly gets it done.
July 18, 2026
I am making the ethical move because I don’t want to be a part of the online business noise where things end up sounding like a pyriamid scheme!
Serenity Lumbard | The Uptown Secretary
July 18, 2026
I am making the ethical move because I am beyond tired of buzzwords, manipulation, group think problems that arise from unethical marketing and the imprints it leaves all around us in all areas of our lives, the consumerism, and so much more.
Ray Pastoors | LYF Solutions
July 18, 2026
We are taking the pledge, as we are committed to our and our client’s sustainable goals. As an ethical digital marketing firm, we are passionate about tackling environmental and animal welfare challenges. We’ve been a long-term supporter of renewable energy, our 97% DNA-related species The Orangutans, and our Aussie icon the Koala. By taking the pledge, we are locking in our promise to continue on this ethical path and encourage others to join us.
Mike Shaefer | Topshelf Digital
July 18, 2026
I am making the ethical move because I believe the only way to move forward with business in today’s world is to be transparent and honest with your customers and prospects. I strive for all of my business relationships to feel like friendships. I talk to my clients more than some of my closest friends on a day to day basis. We should be able to trust each other and build success together. I pledge to be transparent, responsible, and honest.
Kelly Pratt |
July 18, 2026
I want to be clear about why I do what I do and never be perceived as trying to trick anyone. If I could do what I do for free I would! Our world’s currency is money, and that is how I can grow and make more of an impact. By being my most ethical self, I’ll attract the people whom I want to have that impact on! I want to be part of the solution and transparency/authenticity is part of it.
Kelly Pratt | Athena Village
July 18, 2026
I’m actually re-pledging. I wanted to restate my commitment to this stand for my business. It’s extremely high on my list of core-values. I’m revisiting my mission and vision this fall, and it is important to revisit how we sell along the way. My business invites others to sell inside of our community, and while I don’t tell people how to sell, I want to model how we as a company choose to do business.
Lynn Abaté-Johnson | LynnAbateJohnson.com
July 18, 2026
I’m taking this pledge now as a springboard for learning and UNlearning my own patterns that heal and formerly harmed, out of my systemically oppressive upbringing. It’s time. Past time. Here to learn and do better. This type of marketing begins within me, and then I can radiate it out from here.